Simply Spokane: Help me . . . I’m FADING!

Depends on the cause.  If it's Political, I'd try to stay away from it.  There are just too many devisive issues.

No, they want someone that can sell there home.  When you have them in your car do not beat them into your political opinions.  Off hours support your causes it is the American thing to do.  I have all of my career.

Geoff - Even just on my personal facebook rantings?  And, I must say, I am not overly left or right!

Tim - Would never dream of trapping them in my car and forcing my opinions on them!

Hi Valerie - Try as I might to stay neutral when it comes to business relationships, I do feel myself turning off a bit when I see someone writing on AR or facebook something that I feel is politically extreme.  I do not comment, however, and although I wouldn't dream of telling someone else how to run their social media pages, I would not write anything political on my blog or pages.

I wouldn't want someone else to get an unpleasant reaction to me, and I simply don't mix politics and religion with my business.  I have good friends whose political beliefs are diametrically opposed to mine, so I know it can be overcome, but why expect my clients or prospects to have to overcome such feelings.

"You've got to stand for something or you'll fall for anything."

Susan - Good points . . . I will have to give my approach to this some more consideration before I decide which way to go!

Bob - I'm actually a firm believer in that . . . and our lives cannot be ALL about real estate and clients!

I think social media has brought to the forefront a lot of info about individuals that otherwise would never have been exposed.  We are now so used to just "putting it all out there" - on the one hand, we end up becoming "friends" with people we never would have met and it is our beliefs or common interests that binds those friendships. 

I don't go out of my way to beat people over the head about anything but I have found my best relationships, personal and professional, flourish when we find common ground. 

I usually err on the side of being one's self and letting the chips fall where they made.  Just be comfortable with who  you are;  you may lose friends over some issues, but you'll make new ones.

I avoid politics but I think everyone needs to be authentic. If that means letting people know where you stand on politics or religion... that is more authentic.

My personal beliefs tend to be things I share when I get to know someone better, so it wouldn't be consistent for me to put them out there very often.  Many of my FB connections are close friends, but others are business associates or acquaintences, where I would be less likely to share that sort of information.  You have to do what feels appropriate for you.

Valerie, have one facebook page for strictly personal use and another for business use and there wont be any conflict.

Susan you may alienate some people, but if you do, then they are not your audience anyway.  Your target market will likely share many of your views, so until your views may be considered over the top, then don't worry about it.  For just as many people as you may offend, you may gain equally as many.

The main reason that I hesitate and most often decline causes is because of privacy.  If I am working with a buyer or seller client, what right do I have to share their information without their permission.  I take that very seriously.

Separate "church from state" - Personal page v. Fan page.  I have both and it works for me!  Always stay true to who you are...

Valerie. Always be real. But also respect other's right to do the same. Sometimes this may require toning down our beliefs. Not changing them just being careful not to throw them in someone else's faces. Especially if doing so is for no other reason than to voice our opinion. The fact of the matter is we will rarely if ever be able to change someone's political or religious beliefs.

I read the things some people put on facebook and I am in shock as to why do you want to put that out there. I try my best to be who I am in print and in word but there are still things I would really only discuss with others face to face not facebook to facebook.

When a subject can be interpreted in so many ways and everyone has their opinion on it would be one of those I would rather be one on one and face to face to discuss. To many grey areas and interpretations of Religion and Politics.

Valerie,  Most people have a hypocricy radar...so they would rather you have a differing opinion(s) than to be two-faced. Just be yourself as you are irreplaceable! :)

  I think as others have said you have to decide what function your facebook page has...professional or personal? I have very strong beliefs, am mouthy and opinionated, activist and involved but with clients I am business.

We do not post political or religious views online, it's just not worth the time to us. We cringe when we some some of our friends post political rants on Facebook, especially when they cross the line of decency, and we have unfriended a few because what they said was so hateful we didn't want to see it any more. There's a place and time for everything, and there's a difference between an intelligent discussion of politics and religion and just running off at the mouth calling people names and trying to get people to come over to their way of thinking. There are enough politicians doing that already...

I think there is a benefit to being your true, genuine self and as long as you can do that without being disrespectful to others with differing opinions. I say let your personality shine!

I have a personal page and a business page. I don't usually cross the two on hot button issues unless they impact each other, such as politics and financial reform...

I had a client call me (we had been emailing and calling back and forth but hadn't met yet) and say that she had to get something off her chest: "I've looked at your facebook page and I don't want to offend you but I don't share your political beliefs"

My response: As a blue chick in a fire engine red state, I'm guessing that my political beliefs don't line up with 90% of my clients.

I don't post anything that is terribly controversial but at the same time I don't try to hide who I am. And most of my clients don't care. If they are so rabidly conservative that it alienates them, well, I probably wouldn't enjoy working with them anyway.

I submitted an offer yesterday for that client. Wish me luck that it gets accepted!

I have always stayed away from posting my political and religious position. It's none of their business and I don't want to hear what they do either.

I see absolutely no value in alienating half of all potential buyers and sellers.  Now, that doesn't mean I won't "Like" a favorite political candidate, or "friend" someone known to be a local politician, but I don't drive around with politically divisive bumper stickers on my car either. 

I avoid political and religious comments but I do enjoy the page our church has, which I think is much different than pushing my opinion on others. And Realtors are not alone in this either. Would it be wise for business owners, mortgage people, etc... to start airing their religious and/or political views on FB? Probably not.

Valerie, I agree with you and commend you for speaking up. I think it's OK to be authentic while at the same time being respectful of others. When I'm with a buyer or seller I don't ram my viewpoints down their throat unsolicited. Many times though, comments come up in the conversation that I may let slide by, or if asked my opinion, I'll give it. I can't ignore ugly, racist, or hateful remarks but never get in a pissing match with a skunk.

I say BE YOURSELF, your broker is flat out wrong.  WRONG WRONG WRONG, I've been doing video blogs for 2 years now.  I send them out to many realtors in my area & post them all over the web.  My videos are often wild & outragous, but that keeps them fun, interesting, educational, & most importantly keeps people coming back for more.  I say Absolutly DO NOT white wash yourself, it doesnt work.  BE YOURSELF.  If you would like to see some of these wild realestate videos check them out here www.youtube.com/jdrobeck

The rules video is the craziest . . .

I have been having similiar thoughts.

I have a business page and a personal page but cant figure out how to get/invite people tp my business page without them first being a friend on my personal page.

Any help on that would be appreciated.

This is an interesting topic, Valerie, with a wide range of opinions. I can see why it was featured (and I’m glad it was).

The key concern I have with sharing personal perspectives on social sites like Facebook is that I suspect most people will judge the book by its cover and not take the time to read the whole story to gain true insight into a person’s nature. This means you will be initially judged as “conservative” or “liberal” in your political/religious views, and simply become a caricature that may dissuade potential clients from choosing you.

But if you have a strong opinion about an issue and want to stand up and be counted for your perspective, then I would do it… and just accept the possible backlash of offended clients that may occur.

Interesting comments here. As a non citizen I tend not to offer anything political, after 16 years of not voting I have to a point switched off. I do think people want to know about you and your beliefs, as long as we are not extreme activists. Back to everything in moderation and that includes politics.

Maybe create a business fan page on Facebook.  Then keep it separate from your personal life. 

OK, we have two issues! 1. Blogging and 2. Social Media

I do not want to read a blog about politics or religion on a real estate blog! I think you turn people off! If you want to blog about politics and religion find a network for that somewhere else (like not on active rain)

When it comes to "Social media" (like Facebook) you need to have a balance of personal, religion, politics, real estate, etc. People need to get to know you and the people that know you want to hear about "YOU". You must be polite, understanding, and careful...but YOU need to have a clear image presented of who you are. If a client is going to leave you because of a belief or opinion they are going to do that with or without Facebook. If it is so important to the client to work with someone just like they want, they will find out by asking you and asking people you know any way.

Be you, be real, be grounded! BUT DO NOT BE OBNOXIOUS!

I want everyone to know I am a Christian, a husband, a dad, an American, a conservative, a Realtor, a friend, etc... and I love everyone where they are and who they are...

Bill

Val, my saying is "WYSIWYG" in my profile...i try to stay middle of the road & not rant (why- i vent in private!) but above all else i'm who i am & i want them to know that...some of the stuff shared on FB, etc. is over the line...be who you are..

Well I think everything in moderation applies here too. If you are a zealot on a topic you may want to turn the heat down a little... but to have an opinion and express it is reasoned and well thought terms can't really hurt...

You aren't just a Realtor. If you show that you are knowledge at your job then thats what matters. A Buyer or Seller could pick an agent because of the type of car the drive... doesn't mean they are a good agent. Support what you want on facebook. Most people won't really notice away and some might like the fact you support that cause.

HI Valerie - I understand that you have opinions, we all do. However, for me, I do not post anything political or religious.

I try to be myself, but also respect others right to be theirselves. Agree maybe you should have a personal and a business page!

How you project yourself will come through once someone meets you in person.

Most people can tell my views from the articles I write. In fact, that's why they call me.

I think religion and political should be kept out of business.  If someone bring it up then share your beliefs.  If they get upset then maybe you did not work with that person.  On to the next client!

Never fear, when it comes to blogging, we have all asked ourselves if we should or shouldn't. Some of us have learned the hard way and some will never be affected. Why limit your free speech? 

I think you are in a tough spot but, should always listen to yourself! Don't let other people dictate what you can and can't say. I think people will respect you for it more. Just be careful on how you say it and always listen with open ears when the speak. I think you get into trouble when you don't give the other side a chance to speak their opinion. Be open minded and it shouldn't be an issue...

Valerie,

First...congrats on the feature....and thanks for the thought provoking post.  This is a tough one really...and I guess a personal choice.  For me, I feel that transparancy helps me be who I am and I want clients to know who I am and part of me does come through in my work.  But I do stay away from controversial subjects...I like most have suggested have a personal page and a fan page....

Hi Valerie,

I agree with #32.   I think we have to be who we are.  Stand up for what we believe, Realtor or not.    Everyone has their own views on politics, religion, etc.  If something comes across my page from a friend and I like it, I will state "like".  Sometimes I will ever re-post things if I believe in it and not sure if everyone else will like it, I will still post it.  It's what I believe and who I am.  

My thoughts are if someone is not going to use me because of my religious beliefs, then I'm sorry, they are welcome to use someone else.  There are some things that are more important than money. 

Hope that helps..

I am myself....I try not to offend anyone....I don't beat my views on anyone but I may express them... I will survive on who I am...

Valeria - it is a tough challenge and I suppose it depends a lot on how important some of these issues are to you. Yes, they are a part of who you are adn that's what makes YOU you. That said, freedom of speech does not mean freedom from consequences. We each have to decide how sharing such information might impact our relationships and whether we feel it's important enough to risk. Maybe yes, maybe not. I tend to be a bit more cautious, just in case. But I won't give up my beliefs or my passions...I just keep them out of business as much as possible.

Jeff

Be who you are. If certain people can't handle it, it's their problem.  Don't fade.... shine!

Interesting topic Valerie. Ultimately we're not just Realtors, we're also people and our thoughts and leanings are likely to show through simply in the way we answer questions and conduct ourselves. I'm finding for instance that I am attracting like-minded people through my blog and I never write about politics or religion.

Blogging is all about showing yourself to be a true individual and in my opinion that has to extend to social media. If people don't know who you are, they won't want to work with you. That is the strength of social media, it gives people the opportunity to get to know you. There needs to be a balance though. Extremism, right or left is not a good thing. 

Valerie...

At first I believed in curbing my thoughts, didn't want to *hurt* peoples feelings.  Then I realized that most buyers or sellers are looking for a Realtor that has their best interest in mind, and stands up for what they are looking for.  If we don't show this in blogging, we are sending out mixed signals.

This country was founded on standing up for what you believe in... no matter what the cost.  We have men and women fighting in a war (as I am typing this) so we can have our freedom to say, (or in this case blog) about how I feel.  I plan on continuing on this tradition. 

It is a tough world out there... and people should do the same... toughen up... not run and hid.

Bryant actually gave very excellant guidance. You can have the liberty to be genuine to citizens if you demonstrate RESPECT and HONOR towards your readers. No citizen with who you would choose to work, has the expectation you will agree with them on all things! However, EVERYONE has an expectation concerning how they want to be treated should a disagreement occur, with RESPECT and HONOR.

The wisdom to know when and how to articulate an idea or opinion is the esscence of ability to guide.
The depth of conviction based on personal trials and tribulation, creates the courage to lead.
The sensitivity of spirit which allows one to connect with others during their time of need is the ability to change the life of another.

If you choose to avoid guiding, leading and changing. what exactly are you here for? YOUR slience sustains the injustice.

I was told the same thing by experts several years ago. Keep your FB page fairly bland. Otherwise your clients will not see you as the expert you are. So that's what I've done. I have a Fan page but I don't really promote that because I'm not sure if I should promote "Debi Braulik- Realtor" or if I should promote "King Pierce Homes" which is my brand?  I'm still attempting to do some research on that.

Interesting conundrum isn't it?  I think you're dead on about the avoidance technique as is Bob with his comment.  I think some people just like to make banter...like to hit the controversy button just because.  And lets be honest, NO ONE is dead on right about anything political.  Political commentary is an exercise in supporting whatever argument you want to make.  I guess the worst thing you can do is be wishy washy about it.  Whatever your beliefs I think most will respect them if you're steadfast and firm.  Obviously these aren't topics you want to blog or comment about on a regular basis - social media should not become one's own soap box.  Even those that agree with your perspective will tune you out if you remark too much on one thing or the other.  But, I don't think an occassional comment will jeopardize a future relationship with potential clients.  That's just my two cents.  Hope you're able to find a happy medium!

Valerie - There ya go, setup a fan page on facebook. I don't have one and I don't hide my postions. I do not make any apologies for who I am or what I believe, but I also stay professional at all times. Its a balancing act and its important to respect your clients at all times...

Valerie, this is a great topic and one that I have given plenty of thought as it regards  my business. In fact, I do try to a) be professional in all of my real estate matters and b) be true to my political, philosophical and core beliefs.  I don't place bumper stickers on my cars (although I do collect them) and will rarely offer my political, cultural or personal beliefs to a client unless, oddly, I am asked. I have been called both a "breath of fresh air" and one anoymous writer called me a "serious liberal weenie" both of which I felt were interesting observations. As in life, I enjoy spending time with clients whom I like and they like me; it doesn't have to center around a basic belief. People who are aggressive with forcing their opinion on me make me nervous, so I try and not mimic their annoying behavior with others...

My husband's cousin has been a top producing agent in San Francisco for the last 7 years. His Facebook posts are far from PC. Last year he did question whether or not he should continue posting as he had been. He came to the conclusion that his clients work with him because they like him and know who he is. The type of people who would be offended by his posts most likely would not work well with him anyway.

Though this works for him, it may not be something you are comfortable with. I like the suggestion about the separate personal and professional FB pages. Though I'm not sure how to go about the migration. I don't think it would do you much good to 'defriend" your current clients after you've just sent them a suggestion that they "like" your professional page ;).

I would definitely have a Fan page separate from your personal page.  But if you still have potential clients and SOI folks that are friends on FB, I wouldn't avoid expressing yourself.  Go for it.  I think people can sense, even through social media, what KIND of person that you are:  are you a sucker that falls for (and reposts) every scam and urban legend that comes across the stream?  do you get into heated arguments on the comment stream?  do you spend an inordinate amount of time on Farmville or game sites?  do you obsess about celebrity happenings?    Even a casual lurker on your Facebook page can quickly determine these things.   If you are smart and wise, I don't think you will turn anyone off...

I think a client can cut the bond for reasons other than religious or political differences - simple neglect to communicate and lack of follow up is more detrimental to a Realtor's business than any religious or political opinion.

Valerie,

The advice you were given was probably well intentioned.  But, I would be more inclined to let people know what I think, how I feel about most issues and my views on religion when asked.  I don't make a big deal of it but if someone asks I'll tell them.  Will you occasionally lose a "client?".... probably.  If you do it's better to  know going in because things probably would have gone astray down the line.  If you are Christian let people know if they ask.  As far as I know it's still OK to be Christian. You just can't discriminate against anyone for any reason.  I have it clearly stated on my website but I also make it clear that I am here to serve ALL people regardless of their faith or political belief/ideology.  It's their choice whether or not to work with me.  Should be the same for you. 

Do I disagree with some of the people?  You bet..... it's just a part of life.  Can I serve them?  Most likely as long as they don't want to argue the entire time about my beliefs or philosophy.  If they want to make my beliefs either religious or political a problem then we probably shouldn't try to work together.

Great post and great comments too. Like most, I'm cautious about what I say on Facebook, but there are certainly moments when I've chimed in. Thinking of the purpose of social media -- isn't it all about finding folks with whom you have similarities? As long as your postings aren't too extreme I think you're probably just fine.

First, I think Facebook limits you to one account according to their terms of service.  At least they did recently.  I like to listen to a variety of opinions.  It is one thing to join a cause you find interesting.  It is another to invite your whole address book to join.

I'm sure there are people out there who will not do business with you because they disagree with your opinion about something.  It is important that we do not fall into the same trap.  Do business with people who provide quality services and products.  If they have a different opinion about something, then so what?  Continue to do business with them.  Let them have the freedom to be themselves and express their opinions.

I always remain neutral. No matter which side you take, you run the risk of losing client base.

I think the way you display your beliefs will be the key to you potentially upsetting potential customers or clients.  There is one thing expressing yourself that you support a cause and another where you are proselytizing from the roof tops that some people definitely do.

Wonderful discussion, thanks for bringing up the subject. I have the same issue and tend to send private messages to my friends who post things I agree with but I won't put on my page. I always tell them that I'll sell a house to anyone, whether I agree with their politics or not, so that's why I am not giving them a public attaboy.

Because I choose to be ME, I have not allowed clients onto my Facebook. I'm not sure how I feel about this now, I clearly need to make some changes, but haven't yet. That being said, the "authentic" (love that term, Maureen) is not particularly in-your-face...I don't think :/

Valerie - I'm sorry but I think that the political and religious postings especially here on
A/R shouldn't be here... I never post about our beliefs and or political leanings... I am here to sell houses not to proselytize about philosophical ramblings/stuff.... unless it's funny of course... Just my two cents...

Very good question.

You have to stand up for those things you truly believe in. Becoming a Realtor doesn't mean you have to become neutral/whitewashed. As in any other line of work, you have to balance your own views--and your expression of them--with the effect that may have on your co-workers, clients, customers, or the general public.

So you may want to pose a question to yourself: "If I express my view on Topic X, am I prepared to live with the consequences?" And recognize that the consequences might be a lost client.

But the bigger point is that we all have responsibilities to society, too. And that means fighting for causes we believe in. Becoming a Realtor doesn't absolve us from those responsibilities.

I do think those views should be presented professionally and responsibly. The way we do it DOES reflect on our own professionalism. But to hold back on one of our major responsibilities in this country--to be active, engaged, and work for positions or causes we feel are best--really doesn't do anyone any good.

Truth is the more you do or participate, the more business you'll lose. If you like red, you'll lose the blues, if you go right, you'll lose the lefts, if you drive Ford, you might lose the Dodges...

Last week, I lost a client because I donate to a animal charity and not to "her" children charity...My fault, I shouldn't have said so...But I would probably not have lost her if I was keeping my money only for me...

I stay away from political and religious stuff because my parents taught me that way, perhaps they had a point there.

Susan -I like your way of thinking! Common Ground is the substance of real relationships!

Maureen - A lack of authenticity might be discovered down the road anyway . . .especially if they are the clients who take forever to find the perfect home!

Karen - I will always keep some personal beliefs private, but I have always thought politics were meant to be public . . . but maybe not on Facebook?

Joe - But don't they find both anyway if they just search you on FB

Charita - I don't THINK I'm quite over the top . . . yet! :)

Lisa - I have a fan page as well (although I haven't quite figured out its quirks) but do you block others from your personal page?

Valerie: How is Spokane? Haven't been there in years!

On to your point ... I have given this a lot of consideration, and I vacillate constantly on this subject. But since you are asking today, this is how I feel today:

1) More than ever before, sales is about people finding people who are like-minded and whom they can trust.

2) Social media has made it easy for the general public to dissect many different people in their search for the above.

3) If you are not yourself in what the public sees, they can't get to know you quickly.

4) If they can't get to know you quickly, they will move on even faster.

5) If you are not yourself, what are you? Nothing.

Valerie, IMHO, we can't be all things to all people, and that includes clients.  Many people don't have an opinion on anything, or if they do they are silent about it. I'd rather appear I have an opinion and a backbone to express it, even if an unpopular view, than dumb down so I can get a client. Great post,

P.S. Some of my clients have commented on the type of vehicle I drive.  Maybe I drive a brand they don't like, but they continue to be my client.

Nice blog, and a thoughtful photo to go along with the tag-line. 

Let me just say that everyone has religious beliefs.  Everyone worships something or someone.  Some worship money, some worship beauty, some creation, others the God of heaven.  But everyone has religious beliefs, because you HAVE to have an answer for your purpose in this life, where it all came from, and where its going. 

So let's not pretend we're here on earth just to do business and our beliefs are private or embarrasing. 

And let's not pretend like the United States of America, the country we enjoy the liberty of having this blog, was not founded on the wisdom of the Bible (34% of the Constitution is a DIRECT QUOTE) from the Bible, and the founders prayed fervently (not just piously) in our Capitol, held Sunday service IN THE CAPITOL, and issued 1200 PRAYER proclamations over 200 years to pray to GOD. 

Let's get real...honest admission of the need for help is the first step in the journey to recovery.

Very interesting blog Valerie. I have allowed clients onto my Facebook but have a rule that I dont post pictures of me or my family in compromising positions (my kids are all adults) and stay away from any "lighting rod issues". Other than that, let it fly!

I think on the flip side of things, these social media sites do humanize all of us and shows our clients that we do have lives and opinions even if they are diametrically opposed to theirs.

Can't honestly say I have lost clients but I can say I have gained clients because of FB.

Thanks again Valerie for the interesting article

Bryant - Oooh . . . .I know all about trying to change people's political beliefs . . .my husband and I tend to have differing opinions on politics and election years are a riot!

Jim - I have seen some pretty bizarre stuff on FB as well!  There are people I would choose not to do business with because their stuff is extreme . . . but I think I would rather find out about it there than in my car!

Sonja - Sigh . . . being myself sounds easier!  Maybe I need to quit worrying about it!

I think your real personality has to come out, but that being said you do have to be careful about discussing your belief system.  Show your heart and your work ethics and beliefs in a way that people can relate to you and you will come back clear as a bell.

Virginia - I really use Facebook more as a personal venue . . . maybe I shouldn't worry so much about it!

Pat & Wayne - The name calling is inappropriate in any venue - even kindergarten!

Christa - It is important to be yourself!

Darrell - Good boundaries!

Have you tried stirring the pot? By that I'll pose it as a rhetorical question and let my Facebook friends comment it out.

For instance: Is the the Obama's 11th or 12th summer vacation? When the country is in a financial struggle is this appropriate?

The comments I got were amazing. For instance one FB friend pointed out that was less vacation then GW or Ronald Regan had taken in their first term. I didn't know that.

Posing questions on FB is as important as being a good listener and it makes you real and interesting. Answer a comment with a question to stay engaged.

Enjoy FB and be engaging. If you went to a mixer and sat in the corner, did you accomplish anything?

I love FB and I'm getting business from it from all walks of life.

Mark Gridley, EXP Realty. The World's 1st Virtual Real Estate Company.

Learn More About EXP Realty

I do try to keep things nuetral a lot of the times. I think people can get an understanding of who I am about though if they look at my blog history.

I do try to keep things nuetral a lot of the times. I think people can get an understanding of who I am about though if they look at my blog history.

I'm of the belief that business, politics and religion don't mix (as oil and water doesn't mix). As a consumer, when I see a business get involved in political or religious issues, then their views had better agree with mine. If they don't, I take my business elsewhere.

I'm not suggesting that you should compromise your values or core beliefs, but we're a "melting pot" society. People want to work with those who can help them solve their problems or issues. So, it's best to keep a professional appearance and leave your political and religious views "at home."

Valerie- double edged sword.  As you work for a broker you not only have yourself to think about, but the business where you hang your hat as well. 

I'm on the other side of the equation.  I'm the broker and I have VERY STRONG political and religious beliefs.  I do occasionally blog about prayer, even activities at my church and yes, even politics.  When it's religion I'm open, honest and me, but would NEVER condemn or put down any other faith or even lack there of.  I have a good friend who's atheist and well... I pray for her.

Politics- sometimes I find something SO outrageous that I have to speak up about it.  And really isn't real estate/lending/rules and regulations all tangled up in politics anyway.  I mean consider the first time buyers credit... politics, HVCC- again politics, financial reform- politics, new FHA standards- politics.  You can't be in this business and always be silent about politics.  I picked a side and I stand up for my side.  After all I believe I've had like minded clients love me for my standing up for what we both think is right.  I've had them tell me so.

Yet, I'm still careful not to PUSH my opinions onto others and maintain RESPECT of others opinions.  When I blog about something political I am usually linking to an article with facts and asking others to "consider" my position based on the facts as presented.  I've never written anything that caused a lot of controversy and I'd likely remove a post that started down that path in the comments.... especially if it was a public post.

But I encourage you to carefully, be more yourself, in social media and in your blog.

I've had a great response from my local community to my most personal blogs.

Julia - Been there . . .done that!  We moved here from Tennessee.  Like you, I had many friends who were much more conservative.  I tend to run from the rabid no matter where they are coming from!  Good luck on the offer!

Lizette - I'm not sure if I could totally do that!

Margaret - It might be fun to find the most divisive ones from both sides and stick them ALL on your vehicle . . .confuse everybody! lol

Barb - I wonder if we worry about it too much . . .I surely don't check out all those people on Facebook!

I think we need to show our personalities and interests, but I stop at beliefs.  I want to build relationships with my clients, but we are still in a business and must keep things professional.  I wouldn't want my personal business to affect my professional business.

Be who you are!

You should never need to apologize because of who you are or what you believe, so long as you do not intentionally hurt others.

Jean - I try not to get in political or religious discussions with clients . . . seriously racist remarks might make me dump them at the side of the road though! :)

Jeremy - I will definitely check them out later on when I get done commenting on all these comments!  Who knew a featured post would be this much work?! lol

Donna - Exactly my problem!  Somebody help us!

Jesus - But life would be so dull without disagreements! :)

Hi Valerie,

Thought provoking subject. My gut says to keep your religious and political views to yourself but then I read all the posts and think, "why not?". 

The explosion of social media has everyone sharing too much information and maybe the days of "never discuss religion or politics" are over. 

I say, let your conscience be your guide. 

Valerie - Good choice of topic.  I tend to believe that sincerity and authenticity go a long way in how you present yourself.  While it's important not to be extremist on your social media sites, you should at least allow people to understand who you are on your personal pages; however, more business oriented media, like a Fan Page, or ActiveRain, should avoid politics and religion.  When I'm speaking to individuals face to face, or in more social media, if the topic comes up I don't shy away from my opinions and beliefs, but I simply state them in a succinct and non-offensive manner.  Funny thing is, when you allow yourself to be not only sincere, but also approachable and accepting of other's beliefs, you might actually find out more about what makes your clients "tick" and build a stronger relationship with them.  In light of how politics is so involved in our professions and economics, lately, I'm finding it very difficult to avoid these conversations if I wanted to.  The way I see it, is politicians have an opinion about the job we're doing, so we should be able to express our opinions about the job they're doing.  I'm not extremely left or right, either, by the way, but I have very definite opinions about what's happening in politics today and the effect it is having on our economy; I'm actually expected to have an economic opinion, so political conversations are unavoidable here.

A person should always stay away from politics, education and religion during a public conversation unless you know the other persons views are similar to yours... this should transfer to social media too.  There are tons of topics you can start up on any social media site that do not bring up the three no no's above.  I've actually defriended or have blocked a friends posts if they are too extreme. 

Bill - Since I am a pretty new Realtor, I don't have a lot of past clients to offend!  I am just wondering if one of my "causes" might not make a connection with a new prospect!

Corinne - Moderation . . .good in everything we do!

Rob - But you know those sneaky clients will be peeking at your personal page 

Bill - Good thoughts!  I try really hard not to be obnoxious . . .and I am sure you will all let me know if I go there! :)

Separate your personal Facebook and your business Facebook.  Create a business only page. 

Ginny - WYSIWYG . . . wish the whole world was like that!

Perrin - I think well thought out might be the key!

Marcie - Probably true that they may not even notice my views . . .unless they met me somewhere else and are just checking further.  In that case they are more likely to share my views as I am a pretty open person in real life as well!

Sharon - Total restraint would be difficult for me!

Personally I'm getting tired of some of the political yak but its all part of the social media platform FB offers. Just like Farmville.   I don't get into politics and definately not religious discussions mainly because it doesn't interest me, but others rants keep me informed of whats on peoples minds. Realtors in NH tend to get into politics, EGO thing maybe.

Dick & Dixie - I do respect other peoples views as long as they aren't hateful or destructive!

Brian - I will go check out your blog later . . .maybe you have found a good balance!

Sajy - Just like in marriage . . .there is someone for everyone!

Paul - Free speech is really important to maintain . . .maybe worth the price of a few clients.

#41 . . .I know your name isn't Steele Realty but how cool would that be?  I am actually not confrontational . . .just enjoy philosophical discussions and political discourse!

I think the problem in talking about politics, religion, social issues, etc is when you go into the discussions with a vicious attitude of rightousness.  I know what I believe to be true, and I live my life (and vote) accordingly.  I respect that you may have different beliefs and that you, too, will live your life (and vote) accordingly. I may not understand how you can think that way, but I truly believe you have the right to do so.  

It's something I see in new mothers often - the raging debates about natural vs. medicated births, breast vs. bottle feeding, etc.  I've always taken the stance that I have enough to worry about in my own life, sorting out my own choices - I don't have the energy (nor care all that much) what someone else does in their own home.  Knock yourself out, and good luck to you.  The only problems I see in this is when others try to press their beliefs on me.  

Although I don't make it a point to discuss religion, politics, etc, I think you can probably figure it out from my personal FB page.  I don't ever disparage people who believe otherwise, though.  Once you refer to the opposite "side" as "sheeple" or "war mongers" you lose a whole lot of your audience, kwim?

I'm the Democratic mayor in a conservative city and joined the business a few weeks ago.  My cat's out of the bag :)

I think it just depends on the person. I dont' have a burning desire to share my religious or political beliefs with my clients - I have enough personal friends that to share that side of my life with.

All I need to do is do the best job I can to help them grow their businesses.

Valerie,

It sounds like you are really wanting to state your opinions, so why not let it rip and enjoy yourself. That doesn't mean you would to be alienating or overly opinionated, and a differing outlook that is well spoken can be a learning experiece for your audience. You might even begin a dialog and develope a client.

Lori - I was pretty excited to see my first featured post this morning!  Reminder to self . . .don't go to bed right after writing a new post!  You can never catch up to the comments!  lol

Pamela - I think you and I are on the same page here!  Most of my political and religious views on Facebook tend to take the form of joining groups or "liking" posts . . .not extreme ranting.  Money is nice but not everything! 

Dennis - We do need to remain true to "self!" 

Jeff - Pre-social networking that would have been so much easier . . . now it seems different areas of our lives can not be contained in separate boxes!

I think it's too bad that someone would potentially not want you to represent them on a home sale or purchase because you like a certain political affiliation.  Seems like they would want someone to represent them well on their house purchase.  If you were helping them with their campaign, then yes, it's important.  I don't see the relevance!  

Rule 1 - No politics or religion discussed unless they bring it up. And if they do, I don't argue but politely agree "as much as possible". I try to keep the subject on anything except politics and religion.

To put it in the words of the great american hero - Popeye - "I am what I am and that's all that I am.  UGugugugugugug!"  :-)  You are who you are and that is why you are where you are.  In other words, you have gotten where you are by the choices you've made and things you've done along the way.  My suggestion is to continue to do what YOU think you should and be YOU!

I made a decision many years ago that I am who I am and if it costs me a client that is okay because they are who they are.  If I am asked, I will share my views.  If  my views do not correlate with the person asking...ie: client...I just respond with something to the effect of "that is why you and I are so very lucky to live in a country where we can disagree on one subject and still have a great business relationship"...and then I move on...end of subject.

My opinion?  No, we should not completely make ourselves "plain vanilla" just to cater to potential clients.

I utilize the professional services of individuals with vastly different political and religious views every day.  If a client cannot differentiate between your vocational efficacy and your personal views then we are living in a society that is more close-minded than I believed. 

Larry - I like your thoughts . . . think I'll go polish myself up!

Denise - It is funny how we attract those people . . .makes me wonder if there are phrases that are exclusive to people of a certain mindset!

Valerie - Love your position!  We cannot keep expecting the other guy to stand up for us.

Annette - Appreciate the thoughtful comments.  Guiding, leading, changing . . .all good purposes!

I do let it hang out in member's only posts and I'm thinking of going more public on facebook.

It depends on how extreme I think.  If you start ranting that Obama is Hitler or that the right road for this country can be found in Castro's Cuba - you may have a problem.

I lean left - and if you want to check out my posts please do. I make it clear to the right-leaners that this has no impact on referrals.  Jennifer Allen, Katerina Gassett etc. - they are all very conservative - but I would refer people to them for business anytime.  Two different issues.  

This might be me.  I came from a family that had very diverse political leanings so I was used to debating and arguing.

Debi - But, I wonder if buyers, in particular, might not see bland as boring and not be motivated to contact you.

Dave - I am hunting that happy medium and all these comments are giving me some new thoughts to ponder!

Brent & Deb - Respect is definitely a key factor!

Paul - I agree that forcing your opinion on people will make them nervous and I know enough to tread lightly around the divisive topics that are way overworked on the internet anyway!

Jen - That would seem sort of "mean" . . .lol!  It is great to hear that being non-PC did not cause him to crash!

Don - I try to be "smart" but we all have our moments! :)

Roseanne - I can't imagine neglecting a client . . . so I guess I am safe in one respect anyway!

great questions

i definitely do not speak politcally to clients... to do so would alienate 50% of them regardless...

maybe more

Hi Valerie, I try to keep politics and religion out of the mix, but sometimes it can be hard, political views seem to be the hardest to keep separate - but right now there are some issues out there that are blurring the lines and many people have very strong feelings about some of those issues.

I stopped joining causes on facebook because that gives them access to all of your friends, etc. So even though some of them may be near and dear to my heart - I don't think it's fair to expose all of my friends to whatever it is that's out there. Hope that makes sense.

And honestly when I'm with clients in person, or communicating with them via email, text or whatever, we usually aren't discussing those issues anyway. I'd rather talk about the Yankees! (Baseball that is). Or this season's NFL teams. So is Brett playing or what?

Ralph - Most people won't ask . . .they will just test you with little comments and change the subject if they don't discover a hint of common ground.  

Gabrielle - Since I am fairly new to Spokane, I do look for those connections via social media . . . can't find them if I don't put myself out there a little!

Dan - I don't take into account most political/religious stands when doing business with someone UNLESS I feel they are feeding money into some destructive cause!  

Rob - But if you are neutral, you run the risk of people not connecting with you.

Morgan - Totally know what you mean on that one!

Nancy - Sounds like a safe enough approach!

Karen - Unless the "authentic" you is that type of personality!  In which case, clients may be best forewarned!

Lisa & Robert - I think my concerns were more with FB than AR . . .I might lean in a certain direction on AR, but not to the point of it being a post politics or religion!

Valarie, There are a couple AR members who are extremely polarized in their political/religious postings...just the first sentence or two on the page tells me I don't want to "go there".  But, I do think one can have a conversation that is intelligent and productive without being so polarizing (divisive).  Talking about the economy, unemployment, housing, markets are political in nature...but I think they need to be discussed.  I just don't discuss Dem vs. Rep., left vs. right, etc. ....I personally don't think either "side" has it all RIGHT so it is quite easy for the me to stay in the middle of the road.

Donald - Couldn't agree more! We all have the responsibility to work for causes that will change our country for the better!  Maybe I will just make sure I focus on the unoffensive ones!

Claude - For some reason, that doesn't scare me much! :)

Dan - Easier in the good ole days!

Aaron - I do think that a connection with someone in some non-real estate online FB group or chat room, might just lead to a client.  The key word in social networking is after all the "networking!"  I am sure in real life, many clients were gained while campaigning for candidates or fighting a Wal-Mart in the community!

Valerie,

I speak about current affairs quite often with clients, but manage to leave out my opinions. As far as religion goes, if someone knows me well enough, they know what I believe. If a client gets close enough to you to realize your beliefs, that would seem to be a positive in my opinion.

Pamela - I WANT a Realtor with backbone! Great point!

Keith - You are probably a good example of a person that has leaned pretty far in one direction . . . can you tell if that hurts your business? You and I might not share some beliefs, but all those happy babies would definitely draw ME in! lol

Dave - Sounds like you have figured out a great way to handle it!  Hope it drives lots of business your way!

Lesley - Heart and work ethic are good Realtor traits!

Mark - Stirring the pot is a good thing . . .and you seem willing to consider what rises to the top when it is stirred which tells me you are doing it for the right reasons!

Chuck - Most of us really are neutral much of the time . . .those certain issues do pop up, however, that we just can't resist!

Lew - I know many people feel the way you do, but I also know I can overlook some disagreement with my political or religious stances IF the business or person has drawn me in with some other trait!  Shared causes go a long way!

Tammy - I have had some friends pray for ME over the years! lol  I do not belong to a particular church but I love the friends I have who are truly religious AND "walk the walk!"  Not fond of hypocrisy . . . actually had someone tell me I should go to church as it was a good place to get business. Nothing like asking to be struck by lightning! :)

Kathleen - I can tell you and I would differ on some opinions, but you still haven't alienated me and I think that is the trick on Facebook.  It is GOOD to have an opinion, but not so good to fall into the name-calling, fanatic category!

Rob - Funny thing is . . .if you let me onto your FB page, I will probably be able to determine your beliefs by the company you keep anyway!  

Stewart - I am leaning in that direction!

Valerie - I think many of us forget that SILENCE IS A STAND!  We choose not to help or make a difference because it is just not important enough to us.

Brett - Another good way to handle it . . .I think it is our JOB to keep politicians in line (although I am thinking that might never be possible!)

Jennifer - Couldn't help but notice  "education" added as a topic to avoid.  Can I ask why?

Emmary - My professional page is not very active . . .might put them to sleep!

Vickie - I had that thought as well . . .want to make that significant connection that causes them to pick up the phone!  Can't do that if you're whitewashed!

Ross - Used to get more into politics . . .now it is just more causes which are probably not so offensive to people!

Heather - There are always those who will try to "convert" you to their way of thinking.  They are seldom as effective as those who just follow their own advice and allow you to see how well it can work!

Kal - lol - Yes, but you obviously have a significant following  . . .you did get elected after all!

Jackie - Some people have an easier time separating personal from business.

Don - If you follow me after this on AR, you will probably not see a huge change . . .I will be forever cautious.  There have been a some issues addressed by my Facebook friends, however, that I have avoided. And then again, I may just let loose one day . . . :)

Tricia - I think what people avoid are those who are "aggressive" in their politics or religious views!

Gary - I agree in my dealings . . . not so much in social networking.

Ken - Well said . . .probably couldn't change much now if I tried!

Mike - Like your response!  Have to keep that one in my file of "what do you say when ____?"

Dave - And I think that is what makes life interesting . . .meeting and dealing with people who are different!

Catherine - I do think shared beliefs are a stronger bond than different ones are a deal breaker!

Ruthmarie - And I might actually refer a client to someone I know is totally conservative because they would be a good match!  Who doesn't want to be a good matchmaker?!

Vince - In spite of all the internet ravings we see these days, I don't think most people are very political . . .they might just ignore you if you tried to drum up a political conversation!

Angela - I enjoy meeting new people so much, I tend to let them lead the direction of the conversation anyway!

Deborah - With you on that one . . . the politicians aren't focusing on the issues very well on either side!  I actually see groups on facebook and the internet taking up the slack for them!  Somebody has to get things done! 

Scott - The good thing about current affairs is that they are current and I probably am not too set in my opinions yet! Although sometimes . . . :)

Valerie - Did you hit a nerve or what?  Terrific post and timely with it being an election year.  I always strive to build a relationship with my clients.  While politics and religion are definitely NOT taboo to talk about, it is not the areas I focus on.  What are my clients wants and needs?  Also, a FanPage is a great idea to keep business and persona separate.  Lastly, it was stated servera times and I agree, JUST BE YOURSELF.  That is what attracts your clients.  Good luck.

Interesting topic, Valerie, and brave of you to post it.  I stay way from any of the political or religious discussions.  The main thing we should focus on relaying to our consumers is what we know about real estate and how it will benefit them.  The rest may or may not come up as we get to know our clients.  There is no reason to hit them with it up front.

Hi Valerie~  I tend to lean towards the conservative side typically, but I have many friends, family, and clients that think the total opposite of me.  I avoid those touchy subjects unless someone asks my opinion, and then I have no qualms about giving it.  I don't go looking for trouble or arguments but I will speak up if backed into a corner.  I don't expect everyone to think or act like I do, but I do expect them to be respectful and considerate as there are two sides to every story.  Religious or Political beliefs are not something I normally bring up in my business practices.

So true, Valerie. I pick my causes wisely and infrequently. But whether or not I'm a Realtor®, I would still pick my causes wisely. What do they say? It's not polite to talk about politics, religion, or sex. Why should social networking be any different. Great post!

Political Correctness strikes again!

I think that if people are dead set against what you believe in, whether it be political, religious or whatever, you'll end up not doing business together in the end anyway. That being said, I really don't need other peoples opinions about what I believe in, and I wouldn't throw my 2 cents at theirs, so I kinda keep my to myself.

I am not a political activist.  I am originally from IL so people may think I'm very liberal.  I'm not, I'm very conservative.  But I rarely talk about politics.  However, I am a Christian and not afraid to voice that with my clients.  Here's my theory, people like to work with people of like-mind.  That may mean that I lose business if those people are not Christians.  I don't care.  I'll probably pick up as much as I lose from Christians (I live in the Bible belt).  I'm okay with that.  I think transparency is essential in any relationship.

Ken - I think the "just be yourself" advice is the way to go!  Anything else would probably feel wrong!

Jane - I wouldn't think of writing a post just to throw my political views at customers . . . concerned more about how much I need to monitor my Facebook activities.  

Vickie - But do you show that side of yourself on your Facebook pages where you are usually among friends and family?

Judy - What?!  No sex either?! lol

Mike - lol 

Eric - So true!  I generally just want to join a cause or show a link on FB that my friends might be interested in . . .some of them join me and some of them ignore it.

Tammie - I guess that's true . . .win some, lose some!

Will you talk to your broker more about it before talking politics on social media (ie Facebook) ?  Or will you just do it?

My manager's brother-in-law is a former senator and he's running for something now. I think. There is a bumper sticker on Tom's vehicle...  I am so unpolitical I do not know what office it  is,...  next time I see the bumper sticker I will see what he is running for... it's not governor... it's not senator.  Ohio Attorney General is the only thing I can think of.  My manager does not blog.  He is on Facebook,  I have not paid attention to how political he is there.  

I hate most of the politics on ActiveRain so I just don't read it. 

This is a good post.  Great discussion,

One does not have to discuss politics, religion, or all the skeletons in the closet in order to be authentic. Discuss what you feel like discussing, and do that with honesty, is my philosophy.

Valerie - I'm all about keeping it real. We can "politically correct" ourselves right out of our identity. One solution though is a Fan Page for your clientele...keeping your wall professional and free of your buddies "Farmville" updates, etc. I have a personal FB and Professional FB. I do not hide who I am and what I'm passionate about, but I do utilize each account for different reasons. I stay connected with close friends and family separated by mileage through my personal one. The professional account is more frequently utilized, not to accumulate a tally of friends, but to really make connections and post relevant Commercial Real Estate updates and links.

Be true to your self. Not everyone will like us no matter what our belief system is. Build around honesty instead of illusion. People will size us up the second they meet us any way. If you have ever listened to a sales person talking to a client you can tell if that person is real or not. It's ok not to collect every client in the world of Real Estate. There's plenty to go around.

I was always told not to discuss politics and religion. But, we all have an opinion.  I do discuss politics because I have a voice and I vote, therefore I have an opinion.

If someone doesn't choose me as an agent because of my political views or my religion (and this one has happened to me), they do not deserve my expertise as a realtor.

Betty Bart

Fine Homes In 905

I am me. My profession is as a Realtor. Some people like genuine, some like bland, so if to try too hard to pander to what you think clients want, you will still fail. My Facebook page is me, warts 'n all, my business page is just business. Of course both are visible so anyone can see who I am. Practicularly all my work is referrals from clients so somebody loves me. Am I losing business? You can't please all of the peeps all of the time. Be yourself. Be professional. Get the job done. That's all people want.

Valerie...great topic.  I think you have to be balanced and not over the top.  I appreciate others opinions...that is how I learn and grow.  Causes are fine...just don't ask me to join in all of them if you don't know me well.  I am leary of someone who beats their drum too much and too loudly. 

I am very pro-active politically, but don't share this on Facebook. Most of the people on my Facebook page know me personally and already know where I stand on most issues. However, I have a strong belief of ....."BE YOURSELF, EVERYONE ELSE IS TAKEN".

I don't go the political route, probably because I am not as informed a citizen as I should be.

That said, my Facebook page is pretty much wide open. If you don't like what you see, well then we probably were not meant to be.....

I'm not one for hiding....altho somedays, it certainly sounds appealing!

Wow, well said.  I know exactly how you feel, with so many heavy poltical issues, it is difficult in the course of a normal business conversation not to express and opinion.  After all, what is going on today effects so much of our buisness lives.   I try very hard to keep it neutral, and have bitten my tongue many  but don't like the idea of perhaps disappearing!!!!! 

Valerie, congrats on the well-deserved feature. Interesting topic and interesting comments. This is one of those times I'm glad I'm not an extremist.

As a third generation Realtor, I will continue to adhere to my grandfather's advice (who lived to be 104 years old!): Business and politics do not mix.

Interesting.  I guess this shows the rub.  Many try to use Facebook personal page like a classified ad.  If you use Facebook correctly, you are only talking about your business a small part of the time.  But your personal interaction with them is what's important.  Your sharing your life with them and they are sharing their lives with you.

Your Facebook's audience should start with people you know.  You garner new relationships from those clients and customers.  Each social media has a different audience.  Your clients and customers will share their beliefs and lives with you but they probably already know your values by your actions. 

I don't usually tackle this direcly online but a person can tell your values by the people or groups you associate with.   This is a called a "shout-out" and you don't have to say a word.

Your fan or business pages are used differently.  They provide valuable local insights and knowledge about real estate.  But unless you have a more than shallow relationship with folks, they are not going to run to you for knowledge. Just saying.... 

I think I do not always have the courage to be political, but I admire your stand. I strive to do the best for my clients and to be as true to my natural beliefs as I can. I think some times it depends on the situation of what you should and should not say. In some situations you have to speak out even if it cost you a sale or a listing. Life is not always black and white there are shades of grey, and in those situations I take the list or the sale and keep my opions to myself.

I have a personal profile on FB....and then I have a business page. My personal profile is for friends and family....my business page is for clients and fans. and, the two are as seperate as they can get...

You are who you are.  Don't preach or lobby those who are not receptive.  Some of my best friends are those that I think are nuts on their believes and they would say the same about me.  Another solution is (as noted above) segregate your personal life behind a privacy wall and a public life via a fan page/group page.  You can be polished and neutral on the public side and loud and boisterous on the private side.

Hi Valerie - A very thought-provoking post.  I'm a person who tries to avoid politics, religion and other hot button issues; more in an effort not to offend.  I don't think people visiting my social media sites are there to talk about really deep subjects anyway. 

You also can choose, on your personal page you get to select who sees it and how wild you let your opinions roam and the same goes for your fan page. As I like to say, Dance on the edge of the minefield. Live how you want to live baby.

No matter what you do you will embaress your children if you have some, make decisions your parents don't like, and annoy some of the people you meet. that's the world according to Robby. Have fun.

I do not talk about politics or religion on my real estate blog but that is just me.  I have seen people do it and still be fair and successful with it.

As for offending about real estate opinion - it's my opinion that is formed by working this market.  If a lead or potential client gets annoyed or offended by what I have to say - Do I really want to work with them?  Probably not.

Valerie,

You obviously struck a nerve on this one. We are who we are, your truth is the biggest part of selling. I try not to put my politics/religion out there, but in certain situations we are allowed to have a opinion, if when appropriate we say how we feel honestly. The Political Correct Police will reign me in for this, but I care?  

Great provocative post.  Many persons accuse me of being political yet I view myself as a moderate conservative with a strong sense of ethics, and fairness.  I like debate...that is just who I am, and yet I have an open mind to discourse.  I also like talking about things in life as I see them.  That is me. However as one person pointed out...it really is all about the client, real estate, home buyers and sellers.  It is not about me.

It's a fact that if you state your political leanings, then some potential clients who lean another way will not engage you.  I don't think it's a question of being yourself.  I think it's a question of age old wisdom:  Do not mix business with politics and religion.  On the other hand, I have written blogs about my preference for certain sports teams, etc., but this is very different.  A Yankees fan will engage my services even though I am a Red Sox fan.  It's a different mindset.

In my opinion, the prohibition against political discourse is part of what is destroying our country.  What happened to the days when we could agree to disagree like ladies and gentlemen?  You don't have to agree with all my political beliefs in order to be my friend and both you and I might grow by politely listening to the other person's opinions and learning how they came to hold that opinion.  It's a shame and I agree with you, we need to stop 'white-washing' ourselves.  As long as we behave like ladies and gentlemen,I don't understand why it is a problem.

I believe you should stand up for your causes.  You do need to monitor your tone and pick your what you do, but being silent for the possibility of offending people for business I dont do.  What about the people that will specifically do business with you just because of your views?

Valerie - thanks for the post.

I follow the rule that if I wouldn't put it on a bumper sticker on my car, then it doesn't go on Facebook.  I don't think people need information they can use to make judgments about you before they meet you.  Its easy to get real with people after you've shared a few minutes of face time. 

Michael Jordan was once asked what polictical party he favored. His answer, and I paraphrase, was that both Democrats and Republicans buy sneakers.

While I tend to avoid politics and religion, I try and be transparent when ever possible. I defintely join causes that are important to me, and I share opinions.

Group your friends and clients and filter your replies for those who is is applicable.

Having a religious view or political opinion is not a crime, but staying neutral on Facebook and other social media sites where you are reaching out to clients and getting business is a good practice. Those who know you well already know your political views and religion.

HOW you post is the key. If you can show your opinions in a manner that shows you are respectful of others and not judgemental of those who may feel a different way, you should be okay.

Great post, and congrats on the feature!

In my non-Realtor life, I am a writer, and I have published not one but two memoirs -- so anyone who is so inclined can find out pretty much anything they want about me (and I do mean ANYTHING).

That said, it's my personal policy to keep my (somewhat kooky-fringey) politics to myself on the internet. I have a "no politics on Facebook" rule that I am pretty diligent about maintaining. I don't comment, I don't post, I don't "like" -- nothing. I stay away from religion too, and try and avoid the "big swears" and the *really* shocking references, but I don't whitewash myself completely. I feel like anyone who can't handle the fact that I am a weird old broad with strange tastes and interests probably would be better off working with Suzy Pantyhose down at the local Giant Real Estate Franchise, you know?

The great part about this is, it keeps my Facebook interesting. My past clients stay tuned in to see what I'll post next. And I also end up with only the most awesome clients. So I think it's smart to play it cool on some subjects, but in the end, you've gotta be you.

I believe there is a delicate balance with Facebook. I think as agents, we need to be very careful about how we represent ourselves and who we may offend. If you really want to use Facebook as a place of expression, you may want to have a separate Facebook Account set to private for just you and your REAL friends. I like to blend mine but am very careful about expressing political or religious views as to not offend or start a not so friendly debate on my wall. Privacy Settings do allow us though to choose who we want to see our posts. I have lists - gamers, realtors, SOI, Las Vegas Residents etc. so I can better direct my posts.

Thank You for the great topic.

http://www.facebook.com/lori.ballen

Lori ballen Wekerle
http://www.LoriWekerle.com

You bring up very valid points... and, it comes down to how you care to present yourself to your friends and potential clients.  I do use FB to generate business and have been successful at this.  I personally don't talk about anything that I feel would ruffle feathers on FB because I know I use this for business.  I can talk, blog and discuss any other issues on different media that I do not use to try to generate business when it comes to politics, beliefs, my personal lifestyle... my2cents...  but, again, it just comes down to you.

You can classify your "friends" on Facebook. Set your privacy as to who see what. Setup Specific Groups and set their restrictions. Such as, business, family, political, etc. Next to the "Share" button, you can select what groups see your posts and what friend groups see posts on your wall.

Problem solved (for the most past).

I have not posted anything about my political views online. However, I have been considering posting about politics. I am a liberal on social issues and a moderate on economic issues. I think it might help my business to make this public. From reading posts/comments on AR and other bloggin sites, it appears to me that a huge percentage of Realtors are conservative and republican, probably around 70%? Since only 31.6% of registered voters are republicans it seems to me that by posting my political beliefs, I could attract the 68.4% who are democrats or independents. Let the 70% of conservative Realtors go after the 31.6% and the 30% that are liberal/moderate go after the remaining 68.4%. I may try this and see what happens.

Yes Valerie, I think you should live without an identity, that sounds like a good idea. Give me a break. 

Be yourself.  You are the only one who can be you.  Great Post.

You're going to take a hit by voicing your belief period. It's fact and don't let anyone else tell you otherwise. It's your decision whether you think it's worth it. Feel comfortable with your choice and do what feels right. 

Never ever EVER try and avoid who you are! Now is the most important time ever to exploit a niche, be it religous, non-profit or geographic as it is for many agents. This small change will send positive ripples through your business and those who support your causes will rally around you!

Valerie,

It depends on the issue. Some issues are dividing this country and will also divide your income with certain individuals that disagree with you. Remember, there are no right or wrong answers, it just depends on your persective.

Hi Valerie,

Remember, it's about them not you.  I hope your passion is about helping your clients find the home of their dreams and not about your beliefs.  Support the causes you believe in, but have an open mind.  I can think back to many things I once believed, but find my views have changed over time.  Try being open minded, realize that it's not about one side being good and the other bad.  If you set politics aside you will usually find that people have a good reason for what they believe. 

I rarely find somone that is open, honest, and objective on either side of politics.  We tend to forget how very important how job really is in the lives of so many.  It should be all about your clients.  Be passionate about that or get out of Real Estate and run for office.

Valerie, what a provocative post. I've never done that....always just put myself out there. Since I've done it the other way 'round, I'd say that I've move more to the middle ground on strong opinions or even causes. I support any Community causes on Facebook and think that is fine. My AR blogs have become more business tools for marketing with some "paying it forward" posts and efforts to engage on topics relevant to our Industry. I've seen those "hot topic" posts end up hurting a lot of people and even in the end when we can say we learned something or saw a new perspective....it came at a cost. Old dogs just get tired, I guess. I loved this post and I think you will need to find your balance with being "you". It will be a good thing! Objective writing always presents itself well!

I have struggled with the same issue.  I want to be myself on facebook, but a lot of business associates and clients are on my facebook page.  Some are conservative and some are liberal.  I have decided I need to be true to myself, but I don't want to offend people.  So, I try to be diplomatic if I need to say something.

Also, with facebook, you can categorize people. I have my list categorized as "All Posts," "Friends," "Business," and "Family."  So, if you really need to make a strong statement and you think it will cause a riot on your page, only make it to those who you think will be comfortable with it.

One post on here commented on church and state.  The constitution doesn't say "separate church and state."  I wish we could get that straight in our country as it would probably solve a few problems.  Sorry, I had to comment on it.  Guess you know which way I lean now. 

BTW, think about how my comment here affected you.  It's probably how your comments affect your friends on facebook who don't "lean" the same way as you.  My comment will anger some and others will agree with me.  I have lost one friend on facebook for my political views and I'm okay with that, because I must be true to myself.  If we all agreed with each other on everything, we'd be robots!

Always a challenge, but I normally wait until I am clear on my clients' views on a particular subject (and here in Arizona, we are a hotbed these days!) and if I find they are in accord with mine, I have the discussion, If not, I just change the subject. No need to invite controversy on purpose! I have to agree, though - why should openly discussing our points of view put our paycheck at risk? The bottom line, though, is that it can and does, unfortunately. It's disappointing, but it is what it is - for 30-45 days usually!

I have separate pages, one for personal and one for business.  However, friends over-lap and while I don't want to offend anyone it is difficult to stay neutral all the time.  I have more respect for people who stand up for what they believe in, even if is not the popular choice so I can only hope that I am treated the same way.  If not, well you just can't please everyone or be everyones's agent!

Interesting topic; but why would anyone ever want to be anything other than truly your own self ...and all of you.  It would be as though selling yourself for money!  You don't do that I'm pretty sure, so why compromise who you are.  Not everyone will "like" or choose you no matter who you are little butterfly! Chameleons disguise to hide...you want to be seen right!

Easy Fix. 2 FB accounts.

1. personal

1. Biz

Done, works for me! :)

Valerie, I'm glad you are "getting it". Social Media is not for the timid. It's called social "networking" not only because of the business side of things, but because there is a vast amount of sharing that goes on. You share your life, pictures, ideas, failures and successes. (And then some.)

FB and twitter are only "just brushed my hair" or "just ate a sandwich" if you are 12 or clueless. Otherwise it's sharing religious beliefs, political views, etc.

I've had a facebook page for over 5yrs and I've always been myself and shared things in a level headed way. I allow any type of viewpoint and I have people congregating on my page all the time just having their own chit-chat. I've connected strangers and long time friends. I have nearly 5k friends (I used to be in media) so it makes it a little easier to get things rolling with topics, but anyone can do it.

Thank you for deciding to be real and not resurrecting "Pleasantville".

Well, I grew up a preacher's kid in the 1950's, so I know a lot about hiding who you are to "fit in" and "not offend".  Heck, I spend thousands of dollars on dental work by the time I was 40 due to gritting my teeth to avoid saying what I think so as not to make anyone feel bad or dislike me (must be liked at ALL costs, including myself, it seemed). 

No longer.  While I don't beat people over the head with it (and avoid politics as much as possible simply because it seems to me that politics is a bane of our time and way too many people seem to think it is the be all end all of life, and I already have a life, thank you, and that much politics is boring  - that out there enough for you? ;-)  ), I am who I am.  I've found since I started doing that in online forums, I'm getting MORE business from them, not less, and have had someone call me and say that they never wanted to work with another agent but me in their life simply because of what they saw me say online.  So there's that.

I do have 2 Facebook accounts, a regular personal one and a business page, but that's more because they have a different focus than to hide who I am, and it's interesting to note that most of the fans of one are friends on the other. 

And, of course, there's always the question, when we're told to hide who we are, "What country is this again?  I must be lost." 

A lot of people are more interested in what we are than who we are...and therefore keeping it neutral is important for me in my business relationships. I respect people for their beliefs and their lifestyle. I think it is none of my business. I also pay attention to my facebook most of the time. However, I agree with you that we are not supposed to be a whitewashed person either. There are certain things that are very important for all of us, what makes us the person we are today. I think it is important to let people know what we stand for in life but we don't need to shout it out from the rooftops.

Hi Valerie. It is a delicate balance between being professional and whitewashing yourself. You cannot please all the people anyway. Just use common sense and be YOU the best you can.

I say don't run from anything life is to short for that, I would keep my political side on a private page and keep business business. I say never run from a Cristian life if they don't like that you can make it just fine without them but I don't think it will cost you much and may bring more quality clients. 

We all have causes and issues. Some can be shared with friends and family and even a few clients whence we have established a strong relationship and understanding of what floats their boat. You don't want folks to think you're a wilting little water lilly on land but you don't want to step on any toes either. It's a balancing act that I think most mature adults and professionals are capable of dealing with.

Personally I like a little controversy and heated passion from time to time. It sharpens our spirit and hones our communication skills a little. I recently wrote a post about ENTITLEMENTS http://activerain.com/blogsview/1799774/since-when-should-retirement-be-an-entitlement- Albeit it fell short of being a feature it did ignite some passionate dialouge with a few AR members.

But to expand on your post I think it's OK to pontificate on subjects that hit your hot button. In this case I had just read an article about people thinking that they deserve entitlements when they are perfectly capable of contributing and being productive; Especially in an economic environment that can soon begin to take our whole Country down.

I think everyone posting here is giving you great advice Valerie - in your position as a business owner it is especially sensitive in my opinon because people do form an opinion of you based on first impressions, one of the first rule of sales is that people buy from someone they like.

Over the web, it's hard to get to know you personally enough to decide if they are going to "like" you, they can only go off of what they see.  Though I have friends of many persuasions who passionately disagree with me, we are friends - but those friendships never formed online - they were always formed personally.  Now they just accept that I'm a lunatic...and still be my friend.  (wink)

My opinion is that the Fan Page idea that Lisa Moroniak and others have put out there is the best way to do it - I personally can't stop from commenting on issues of the day and if I were in your position running a business and creating LEADS off of Facebook, I'd want to maximize it.  For what it's worth....and great post!

Regards

Mark

The beauty of Social Media is the networking opportunities they provide. Long term client building is about developing and grooming relationships. We can tell people who we are and still be respectful. Todd MacMillan raises a valid point in setting filters to an appropriate level based on groups. As for me, I believe in what you see is what you get.

Do you caution your sellers to limit their conversations with potential buyers, explaining that what may be an innocuous comment to them may draw attention to a feature the buyer wouldn't have noticed and may expand into a reason to not buy the home?  Example: Seller says: "After the baby arrived, we want more room".  Buyer thinks: "Hmm, not planning on starting a family any time soon, but once we do..." 

There's no need to stifle ones passions, but it is prudent to consider the potential audience.  I want people to think of me in terms of my real astate services, not by my political or religious views. 

Politica and Religion are two things that generally should be avoided. That doesn't mean you have to betray your beliefs. You can voice your own opinions without showing disrespect for the opinions of others. Be careful of ranting and venting in public- People will judge you by what you write.

Valerie,

It is possible to comment on political issues without offending your readers. It is a matter of stating your position in a realistic way with explanations. But, there are some issues that are very polarizing and therefore one should avoid.

Remember the phrase "Like attracts Like" and the laws of reflection!  If your comfortable with who you are in your "personal" life, why would you try to be someone different when you step out in your Realtor shoes?  As long as you don't push a personal agenda on someone who merely wants to do business with you, your heart will stay in the right place.  I have a very successful business within the Christian community - because that's who I am!  Yet, when I have clients who are not sharing my same spiritual views, I don't let that difference become an issue.  Be true to your heart - thats what will give you peace at the end of the day.  Oh, and choose your FB friends wisely.  Cheers!

My quick position to political beliefs is that, "I am with the REALTOR party!"  As for religious beliefs I tell them with no hesitation, "I'm a Christian!"

Great post, great question... I'll have to agree with Susan #4 and Vince #112. Never mix "Personal" with "Business". You will never win at this game!

Religion and politics are not appropriate conversations to be having at a dinner party.  Trust me, one of the worst dinner parties I ever hosted was during the debacle of the Bush-Gore diliemna of waiting to find out who was going to be our President.  I had to keep running in with extra food, wine, bread, dessert--anything to get the subject changed.  I was so relieved to get the people out of my door.  We need to realize that our Facebook pages with our 240 character messages about our deeply held beliefs will honestly not change anyone else's mind--but they mind offend someone.  I say take it offline, and to the voting booth.  Campaign for your candidate, give money, but Facebook is in it's social aspect not appropriate for these topics.  In the professional realm, we are there to sell homes, and market ourselves.  I say leave the politics and religion elsewhere.

Never Discuss Politics or Religion on the Internet- if you want to be able to help as many people as possible.

Remember the next generation can find out everything about you- they grew up using computers. They care about what you are about. There are reasons that the Social networks are so popular.

In fact this is the first class of students that are entering college that have never been with- out email.

Crazy huh?

Oh, wow, this is a hard one for me, too. But since my voter registration falls into the unaffiliated category,  my social media comments need to follow suit. I'm an "old-fashioned" independent, meaning I vote for the person and what they represent rather than along party lines, and I don't share this unless I'm asked.

This past year has been a difficult one in my market: politics has been playing itself out on the School Board, and our high schools have be put onto probational status BECAUSE THE SCHOOL BOARD has abdicated leadership of education issues to the loudest politician. As a former educator and one who believes education is the key to a well-adjusted and prosperous society (I've lived all over the world, so have given a lot of thought to what this takes), this has really hurt and shocked me - HOW COULD THIS HAPPEN HERE? So I broke my own rules and made my political thoughts on this matter known. 

I guess what I'm saying is that most of the time my political and religious views are my own, though someone who would choose a REALTOR on the basis of one or the other wouldn't have a hard time finding out how I think - just ask. I won't rant, but I will express my opinion. But when there are things I consider so egregious that I can't keep to myself, I'll join the cause and let you know!

Sorry this is so long - you really have hit a nerve with this excellent (and featured!) post!

This post elicited many great comments...so great post. I have been cautious as well, but I certainly do business with people who have different views than mine, and I believe most people do. I think the advice to be real is always appropriate.

People want to get to know you before they get to know you.  Politcal issues are sometimes a biggies, but causes that you are passionate about or wnt to make a difference in will bring you more business from like minded people which I am quite sure is what attracts people to want to work with you.  I love the title of the blog and the picture, very clever.  Don't be whitewashed or fade away...too boring.

Hi there. I use FB mostly for friends, and Twitter for work and some personal, which include inspirational folks.

I avoid conversations about politics and deep religious beliefs because as someone said before me...it's none of their business nor it it mine. Anyways it's not what we SAY it's what we DEMONSTRATE by authenticity, doncha think.

I used to belong to a church where we "prayed" together before  business transaction and now, I just pray that I can be of real and meaningful service through right action and intent. Anything more than that makes me feel self serving and often inauthentic. Let it rip, but make it real, and personal to and for your own experience, tha's what I say.

Hi Valerie -

A good topic but never an easy one. I thought you might be interested in my guest blog post this week on Salesblogcast. Here's the topic and direct link: "SALES KILLERS STRIKE AGAIN. Religion, Sex, and Politics on Rampage" http://bit.ly/bdRj8c 

As for how I personally handle God and America in the context of my business and marketing writing pursuits, you may want to see the quiet sign-off I use at the end of every post on my daily blog for sales and entrepreneurship at http://halalpiar.com

Have a great day and weekend ahead!

Regards - Hal

I have 2 Facebook pages.  One personal and one for real estate.  Interesting in as much as I speak my mind on my personal page and keep the business one mild.  HOWEVER---I get far more leads and support off the personal one where I "air" my beliefs.  We are all just human after all.

I am who I am and that is who I was designed to be.  My beliefs and political opinions stay private unless the clients bring them up.  I am not ashamed of my personal life in any way!  That is the beauty of being an American, we can get along and still disagree on certain issues.

I know a lot of agebts that have 2 separate Facebook accounts for this very reason. One account will be in their business name with business info. Their second account can be made up under a nickname that their friends know them by. This allows Realtors to be on Facebook and interact with friends and family, and clients, as they please.

Often, many friends are under both accounts. So they are being kept up-to-date with business and market info, as well as personal. Clients don't need to see your vacation photos, but its definitely something you would want to share with friends.

Its important to be yourself as long as you remain respectful of others opinion and not rant when you do not share the same views.  Religion and politics have always been a contentious issue, so as long as you voice your beliefs respectfully there should not be a problem. However, I never participate in those discussions especially on-line.

Sorry to disagree with most of the replies, but what your broker (and most the agents that have replied) wants you to do is to keep your audience large.  The big question is "do you really want your audience large?"  There are many agents that have been very successful at narrowing their sphere to people who are most like them.  That can be religion, politics, nationality or whatever.  I know of one agent who only works with wealthy people from Argentina.....one with Mexico.....one whose voice mail is in Spanish.....one whose voice mail is in Mandarin....one who has Christianity on everything they have......one that is very, very, very active in politics.  The odd thing about that person is that he has very strong liberal beliefs, but his audience is completely diverse.  Agents think that you will cut off everyone that disagree with your beliefs or who you associate with, and that is not true. BE WHO YOU ARE and you will become much more successful as you will have a much greater passion for this business and passion is like a magnet to others.

I am of the belief that people need to get to know the real you - as realtors we are taught to work the room so to speak when we are at a social fuction - like church, a baseball game, the pta or wherever we go that people gather - facebook is just another place we go where people gather.

Should you rant about anything - no if you wouldn't stand up in front of a crowd and rant and rave about something, you should not put it on your facebook page.  But if it is something you might comment on favorably or negatively in person, then it's ok to go on the page.

People want to do business with real people, people like them, who they can connect with.  Personally I am turned off by people who do not have an opinion on anything and go along with everything I say - makes them look rather shallow and not very bright.

So do include political and religious on your social medial pages, just don't rant and rave about them.  Heck, I bet all these folks that say they would not put something political or religous would send one of the gift things or play one of the game things on facebook - which many people like me block totally, so then I would not see anything they say anyway.

Valarie, I used to watch my comments afraid someone may not like my view. But I have learned to remove the mask, be congruent with who I am . People relate best to someone who is real.

I would agree with Tim.  Mass appeal is no appeal.  If you have many groups and friends who are passionate about the same things you are, aren't those the people you want to work with?  If your niche is big enough, choose to work with the people who are similar to you and share your same ideas.  You'll get a lot more out of the work you do than if you try to appeal to people who you know you don't have as much common ground with. 

I understand there can be fear around limiting your exposure by not trying to work with everyone, but your odds of success are so much higher when you work with people you connect with.  Plus, the reward of it will be much more than a paycheck when you enjoy what you do and who you work with.

You can categorize people on facebook. Make them business  associates or whichever other category you like but as I understand it, once that is done they cannot see everything you post and you can have control of what they see. 

You can categorize people on facebook. Make them business  associates or whichever other category you like but as I understand it, once that is done they cannot see everything you post and you can have control of what they see. 

To me, this is where a fan page versus a personal page and privacy settings come in.  I only accept actual friends to my personal Facebook page and have a business page for real estate.  This way, I can say what I want on my personal page and keep the business on the other one.  I also control my privacy settings so that only friends see what I submit. 

Other than, I say...support what you feel passionate about in your life.  I support the Preeclampsia Foundation.  But...keep the business side more neutral.

Yopur broker sounds like a compromiser....trying to be what everyone wants him/her to be.  Thank you for bringing up the topic.  I'm sick of facebook because it has gotten so politically correct!  People do business wirth people they know, like, and trust.  Stop trying to appeal to everyone or else you will appeal to no one!

After answering a client when he asked about my religious preference which wasn't the same as his, I'm moving in the opposite direction.  Next time I'm just saying I'm forbidden to talk about that.  Religion and politics are so extremely divisive these days that they must be avoided like a scorpion.

I recently talked to a PR consultant at a networking event focused on social media.  He made a good point....if you try to selectively whitewash yourself, you'll fail because any involvement in causes/politics could probably be found out by a simple google search, even if you don't proactively put it on your facebook page or blog.  So, either you have to whitewash your entire life....or just be who you are, market your professional services well, and expect that most people will hire you for your professional skillsets, rather than not hire you because of whatever cause you support.  Gone are the days when you can be one person at work and another in your personal life....and I think that's a great thing. :)

I don't see any reason to try to pretend that you are someone that you are not.  Not everyone out there will want to work with you or me.  I think that it's best to be who you are.  My facebook page aften has items dealing with politics or religion, and I have strong beliefs on both that I frequently share.  Do I lose business because of it?  Probably.  Do I gain business I otherwise wouldn't have had because of it.  Yes.  I agree with what someone posted earlier in their comments.  Sales has a lot to do with finding common ground or being like-minded with the people you do business with.

Wonderful attitude on this! I've learned to be very comfortable in my own body/mind and know that I can't please all the people all the time. Thank goodness I can please some of the people some of the time! My motto:  Keep it between the ditches! Otherwise, you might just fall in.

I am very transparent in who I am and what I stand for, and I believe that God would not want me to be ANY other way!  I appreciate people who are not "wishy washy" in their beliefs, and have a higher regard for them, what ever those beliefs are.  I feel that they probably feel the same way about me.

As for business, if I am asked about beliefs, the asker should respect the fact that I will answer.  If they don't like my beliefs, then maybe we aren't a good fit in business, either, and they will save me time away from my family and stress that I don't need to deal with, if they aren't going to respect the fact that I have certain convictions and beliefs.

As for your business - - - When you are using Facebook, you should have your personal profile separate from your business pages.  Your clients don't need to know about what your kids are doing, and what your family does for vacation, or what games you play.  You need what was originally called a "Fan Page", but is now Facebook Business Pages. Set one up for yourself as and agent/LO, or set up a couple of different ones that that address your local market (city page, neighborhood page, etc).  Let your clients/prospects know that they can "like" you there.

http://secretagentblueprint.com

Be true to yourself! If you truly believe in the cause you should be willing to make it public and not worry about any backlash. If it is not worth it and it is only for self-promotion than it will probably back fire in ways that you don't care for.  People will choose you as their agent for your devotion, trust and compatibility.  Instead of fading away the cause may be a way for you to stand out and create a niche.  You will never know if you do not try. Passion and drive will trump everything and you will just do it.

Jessica, well said........this is the age of transparency......stop hiding who you are....but that being said, you don't need to turn your blog into a rallying point for the Black Panthers or the KKK...you get my point......  If you want to express that much opinion on highly debated topics, start another blog, right?  A real estate blog is not really the venue for that....but a little opinion might actually help you. 

I lost a prospective client 2 weeks ago because i was not Jewish...he flat out asked me after taking a loan application and 45 minutes on the phone.  He said he thought I was Jewish but after i told him no, and that actually my mom is from Scotland and grandparents from Germany, he had to go and would not return my calls.

Valerie,

I am a CHRISTIAN and I NEVER apologize about it!

I am a Republican.........and sometimes I have to apologize about that!  :)

People know exactly where I stand on issues, beliefs, etc.

If they don't agree with me, I respect their choice.

But NO ONE will tell me what I believe or what I stand for.

If they choose NOT to do business with me because of who I am and what I believe in, then they have the problem.

For every one that makes that choice, there is another who calls you because of it!

With $10 Million in sales per year, people are choosing to do Real Estate business with me in Davenport, IA because of performance........sometimes in spite of who I am and what I believe!  :)

Put the whitewash paint away, be proud of who you are, post what you believe in!

Take Care!

Lucky :) 

Wow! You seem to have hit on a very debateble subject!

I am very passionate about my political and religous beliefs and they are a part of who I am. However I keep my business and my personal life seperate. I have a facebook page where I "yam who I yam" without apology! I also have a fanpage, a website, and I blog (I'm a beginner) on AR where I do not talk about politics or spiritual things because it is all about business. When I am with clients, neither of "those" subjects come up unless the clients bring it up, and then I respond using my best judgement of the situation.

My vote? Be true to your full color self and use your own good common sense judgement!

I have not had one single person contact me to say, "hey I want to work with you just because you believe in xxx"  If fact, what they say consistently is "you seem to know the area and I'm looking for xyz." 

From there we develop a relationship and may have wide ranging discussions about life but typically they are just really focused on getting a roof over their head.  Maybe we stray into politics at times but likely not so much unless it's their job. The fact that I am really good at what I know is what drives my ability to get business.  My BS meter is pretty good and I know right up front if I want anything to do with them and it's never, ever based on their belief system.  I just don't like jerks!  I'm betting the people who want to work with me feel the same way.

When I see people with very opinionated views on politics or religion, opinions which don't allow for the other side to have any rights, I realize they will likely have a problem in negotiations as well so it sets up my expectations and my radar.  Open, educated discussion is one thing and proselytizing is another.

Funny, I just had this conversation with a client who is buying a house over $1.2M (she found me online).  She could care less what I believe in and in fact just said when you have my mom come through the house with you don't talk about local politics at all with her! 

Broker Byrant is one of the most authentic people around.  Yet he never feels the need to use a kudgel to hammer his beliefs into anyone.  He educates people on the issues of the real estate he sells and uses humor to tell the story so his clients are engaged and realize his knowlege is greater than their own.  Their trust is built on that knowledge, not his voting record or religious affiliation.

One of the best things I've read is that you should attract the kinds of clients you want to work with.  If you are passionate about some belief you have then you'll end up working in environments and organizations that attract the same people.  They will know you are in real estate and like attractions will enable you to get business from that.  Where was it written that it must involve politics or religion?  There are so many other hobbies and interests that form interesting people, who also happen to be good at the real estate jobs they do.

Your broker has probably been around for a while and is giving you advice that is fundamentally right but needs to be tweaked in light of today's communication trends.  In any other job do you lead with your personal beliefs or do you present your product in terms of how it solves the consumers perceived issues?  I believe he is telling you to apply the same logic.

I'm sure you'll figure out what works as you go along.  It's an evolving process.  Be you.  But understand that if being you is an ardent supporter of a viewpoint that not everyone shares then you will be alienating people from your central message, which should be you are good at real estate and can help them navigate through the morass of the transaction.  Your choice as to which is more important to your well being.

Josette

Read enough of my post and you will know where I am coming from.  I may have turned some off, but may have attracted others.  I find I have a lot of clients from different perspectives, I do not spend my day in the car with them debating the great issues of our day. 

I do not know your faith but as a Christian I believe what the Bible says when Jesus says, "If you deny me before men I will deny you before my Holy Father."  (Paraphrase I don't have my Bible handy).

I also know that our founders Pledged their lives, fortunes, and sacrared honor.  I am a small man if I cannot on occasion spout off on some issues of importance.

Valerie, What a great post and discussion!  I have run into the same challenge and I have to say I don't believe in "whitewashing ourselves as Realtors." 

People who know me also know that while I don't start discussions on religion, politics, or other highly-charged topics, I don't feel the need to sit quietly in conversations and act as if I have no opinion when they occur.  I view Facebook in the same way that I view these conversations in real life.  If someone says something I agree with or disagree with in a conversation, I don't see a problem respectfully saying so.  And, if someone posts something on FB that I find offensive, I'm comfortable sharing a dissenting view, because the alternative is to have people think I agree with and support something when I do not.  To me, that's the equivalent of saying nothing if someone were to tell me a racist or sexist joke... leaving it unsaid might imply that I agree with the nature of the joke.  That's just not me, and I'm okay with everyone knowing that. Either they'll be fine with it, or they won't.  And that's ok with me...

As some of the other commenters suggested, I also maintain a business "fan" page that is primarily real estate content and a privacy-protected personal account that covers more of my other interests.  Over time, though, I have also added a number of clients, agents, loan officers, and other professionals as "friends" on my personal page.  I don't post anything overly opinionated there, but I also don't believe in hiding from anyone.  In an industry built on relationships, I think authenticity wins...

I find that I don't put ANYTHING on FB that I wouldn't discuss with an aquaintance!  If there's a cause I support, I do it privately!  I don't tell the world (FB!) when I'll be on vacation, who's visiting me, who I politically support,etc. UNTIL AFTER THE FACT!  It keeps me safe in all arenas!

It is a fine line to walk indeed, because Realtors don't just take on the career.  It becomes your life.  It has to if you take it seriously.  It's similar to any role though.  Sometimes you can love something but not like certain aspects of it.  The truth of the matter is, people do business with people they like.  I don't care if my clients beliefs are far from mine.  As long as they're not putting it in my face, there can be a genuine friendship & relationship.  It works the other way around too, only ultimately their opinion tends to be more important than ours does it not?  Some people, you just plain won't want to do business with, but that should be at your option, not because you've been limited by your own actions.  I do what I believe in my own spare time and "behind the curtain", so to speak.  I share my thoughts with people I know share the same opinions in PRIVATE messages.  If you offend or alienate people because of your beliefs, you're not opening up yourself to their business or the other many things you may have in common which may often outweigh the things you don't.

  I think its OK to be yourself on your blogs and social networking site. The key is not to bombard your readers with junk they dont care about.  If you have an opinion about something that is HOT in the news or you are supporting an event at church or you are going to support a friend or family member at gay pride etc etc. these are all topics that can build some REALLY strong relationships. I am part of  the wave of Realtors using solely blogs, & social network site in my business. My rule on Facebook for my status updates is at least 5 personal updates IE: family pics, sharing interesting news articles & Youtube vids, posting local events etc before I post anything real estate related. I sprinkle in possible controversial topics that I believe in.   The way I see it is if my readers are going to be so offended by my beliefs then we would not be a good fit to work together.   I have found that I have built more quality relationships w/people who have my similar beliefs than I have lost potential clients (that I know of) :).

Be who you are!

Real Estate isn't the only business where you have to be cautious about expressing your opinion., in my previous life I worked for local government where you were not allowed to comment.  I think it's a personal decision, because I choose not to broadcast my feelings doesn't mean you can't.

When I have been involved in that kind of discussion with both Brokers & Social Media 'experts' the answer always seems to be that it is best to have TWO Facebook pages.  One personal and the other for only business.

I, personally, have thought that having only one, and then posting something of a religious nature could be seen by some as being a Realtor Code of Ethics violation.

Someone might have already posted this but you can actually make a "list" of your friends so that when you post something you can screen which list gets to see it.   This is on Facebook at least.   I try to keep my political stuff off there but sometimes you have to let things out:) 

I am who I am on Facebook. I am not pushing anything but if I want to have pictures of my new tattoo on Facebook I will do that. If that offends a potential client then that is Ok. I do not use Facebook to get business, I use it to connect with friends.

I did start a facebook fan page and I am not political nor do I share family pictures etc. This is a way for me to be advertising my business and talking about business but some people who talk business cross over to the personal p[age and some do not.

Be who you are because that will ultimately connect you with more people and the people that you lose are not worth the effort.

I understand your frustration, most of the time I have the same feelings, should I say and then I go noooo, then delete that and decide not to write anything, I write occasinally on Facebook, however, I am not sure how it will work to have two pages, because some of my good friends turned to my clients or my clients turns to my best friends. I am not sure how that two pages work and how you can tell the others I have two pages!

Interesting comments -- my values are no secret and I plan to keep it that way. 

Wow! I know from reading about half these responses, I am in the minority, but I'm gonna put this out here, anyway...

Don't ever try to put up a false face to people! Be who you are, treasure what you believe in and what you're willing to stand up for enough to not worry about who you might offend. If business is more important to you than, say, your religious beliefs, then you don't believe in them very strongly. If getting a potential customer is worth you compromising what you stand for, then just sit down.

I don't care about political correctness. I don't care if someone disagrees with what I believe in. I respect their right to believe however they want, but I also expect them to show me the same courtesy. If a buyer or seller doesn't like that I freely state I am a Christian or refuse to vote party-line, they can find another agent. One commission check is NOT worth compromising! I will work with anyone, regardless of what they believe, as long as there is a mutual respect for our differences.

I have actually had several buyers decide to work with me because they found something online (usually here on AR) that expressed my beliefs and they liked it. Those I've lost? I hope they found the right agent for them and had a great transaction. But if they didn't work with me solely because they disagreed with my religious or political beliefs, then I really won't miss them.

Never compromise, or you will find someday that a large part of you HAS faded away, and you probably will have a hard time getting it back!

For people using Facebook as a tool for promoting their business, it only makes sense for them to stay away from topics that are controversial. Like church and state, I think business and most personal beliefs are best kept separated. Animal protection, green practice for the environment, elder care support and things of that ilk will probably fly just fine when mixed with business objectives. On the other hand, I'm certain we can all identify a different list of causes with which nobody would normally want to associate their business. For anyone feeling a strong need to advertise their personal views, it might prove wise to do so somewhere other than on their business pages.

As far as I'm concerned, you just hit the nail on the head.  When did it become so God awful important to agree with what others think?  What happened to conversation and spirited debate?  How can one expand one's thoughts if there is never an disagreement?

I once sat in a barber chair in a town where I had just moved.  Some guy comes in wearing his hunting gear spouting some tripe that made no sense (at least to me).  After he ranted for about 4 minutes he stopped to get some air.  Without thinking anything of it, I asked the barber if the guy lived alone.  Yes, he said, how did you know?  Simple - there was no one to counter his out-of-this-world logic.

One can have an opinion and even express it without offending.  When that is done -even correctly - there will be folks who get offended.  They are typically closed minded and are outraged when someone there is any differnce of opinion.

Well that is a good question I would say.

The last 61 years of my short life I lived in 3 different continent and approximately worked and lived in about 15 different nations and or countries. Must say I have learned a lot of good things form each of them.

One this good things I learned is a Germany was the the saying. "Dienst is Dienst und Schnaps is Schnaps" in English is "Service is service, and brandy is brandy"

An other nice T-Shirt I have also seen in Hawaii in a surfing sports shop was "Don't mix Chix and Sticks"

What they mean by this is very simple, Just separate business from casual or religion from politics or even religions and politics from business.

As many of my previous speakers in this blog said. Just keep it simple. If you wish to go to politics then go for it. But don't mix business with your personal believes. You give away about 50% of your potential clients.

If I may make a comment on US Americans:

You guys are so divide and so emotional about this corrupted duel  partisan politics, it is not funny any more. USA has so many problems but no solutions. Look at the political TV adds, they only talk about dirty laundry of their opponents and pointing fingers, instead of making proposals and suggestion.

All the last 12 years I have been in USA, I can count in one hand the USA Politicians that have a plan for this nation, all the others are blaming the others trying to find mistakes of others and make a big deal out of it. The shame is on the citizens that believe this nonsense.

Wake up America and get the job done, otherwise you will miss the high speed train.

Good luck

Seems to me we should be honest and forthright with people. There are people who, once they get to know you, don't choose to spend a lot of time with you, and there are those who, once they get to know you DO choose to spend a lot of time with you.  For as many people as choose NOT to associate with you because of your views on this, that or the other thing, there are those who will be drawn TO you.  It'll all even out in the end....Just as you are in person, you can be the same on your FB page. Just as you don't talk politics with everyone you know, remember you are talking with everyone you know on your FB page. But there are things that everyone you know does know about you too.  And if you really want a business persona and a personal persona, Fan Pages work. You can create a fan page for YOURNAME,REALTOR, and you can even create multiple fan pages for your real estate team or brokerage or other business.

Since when did not discussing your political or religious beliefs with acquaintances or business associates morph into not being honest, or not being your true self?

I was raised that three things you did not discuss with anyone but close friends were religion, politics, and sex. And in fact, maybe even refrain from talking about these with close friends as well!

In no way am I compromising my principles or my identity by not informing clients about my political beliefs or my religious ones. I don't divulge specific information about either one on my Facebook page, either. I contribute cash and volunteer time to various social and political causes, have a happy spiritual life, etc., and am quite authentically "me," thank you very much. But it is very rare that I share these details with clients or casual acquaintances. I think it's poor business practice; you will probably alienate as many people as you attract, and it is totally unnecessary, either to earn business or to be "real."

Political Crappyness has never been a long suit for me, and I am of a level of maturity and education, business and life experience where I just don't give a damn what others think of me. Does that say enough?

I am respected for my political and religious views because I have them for important reasons. These make me who I actually am. I refuse to put a face on for anyone.

I am true to myself and sleep soundly at night without the bad dreams of "What do people think of me," looming over my head.

I am a real person, and not a fictional character. When I go to c=work for a client, because they have passed my interview, I know that I am goingto be abel to put my best efforts forward, regardless of my personal opinions, OR THEIRS. I tell people what I am looking for in a client: someone who respects my experience, education, commonsense, professionalism, and persistence to get the job done, regardless of how we agree over politics or religion. 

I fire a lot of clients whose motives are out-of-sync with reality or truthfulness. After three college degrees, and decades of work history, I understand a lot about the rock we live on. More people respect me BECAUSE I take a stand than don't. 

I study anything worthwhile, including politics and religion. I also read fiction as a diversion and have many diversions to keep me happy. I will not go to my final rest having done nothing or being afraid to stand for something. 

Outspoken? Damn straight, and proud to display the fact i know right from wrong, good from bad, and that I have a BACKBONE and am unafraid of its use.

You buy all of me, and you always get a good deal. No bull, not artificially colored or flavored, no preservatives, and absolutely NO POLITICAL CORRECTNESS... At least I can tell people I am honest and true, and they'll know it is a way of life, and not an expression.

Hello Valerie and Good day to you. I have family in Spokane. It is a beautiful city.

One thing is for sure, you got your featured post. Congrats.

If you feel in your soul you should speak out for what you believe, then do so, but remember… For every action there is an equal reaction.

Be careful what you write about, because it is a public forum and you could be held legally liable for what you write on FB or any where else and be sued.

Statistics would suggest you are not a republican or independent, but that would be stereotyping and unfair to you. It's a funny world and times we live in and I have very deep emotions about what my children will be facing in the future because of the choices others are making today. So it may affect me to choose you as a realitor, but I am not sure to be honest. It would depend on the topic and whether you could agree to disagree.

Most marketers would say you don't mix business with pleasure. Most people don't want to talk about big issues, like politics and religion because they want to be your friend and/or work with you and/or don't like taking about things they can't change or frustrates them. More the later today than ever before.

You may remember a band called "Rush" back in the 80's. They had a line in one of their big hits that went like this, "if you do not make a choice, you still have made a choice." Maybe you can relate to this? I do at times, because it's not just about me. What I do or don't do does affect others, like my family. I am not sure I should be responding to this, but have decided to.

One more great bit of wisdom you may know already… "Don't cast pearls among swines."  Think all you want, but you don't have to speak it out loud to make it valid.

Good luck

Valarie - I've asked myself this same question, and I've finally come to the conclusion that's stated in so many of your comments here. Be me, and be reasonable about it.

I'm not going to hide my political beliefs, nor am I going to beat anyone over the head with them.

At the same time, it might be a good thing if people know where I stand. If they reject me for my beliefs, then I'm better off without them.

My business is a little different from yours, however. I write for people - and when I write, I have to believe in them and their product or service. (I know, some writers can do just fine writing for both sides of an issue - even one as explosive as abortion. I can't do it.)

I too have a few friends who are on the other side of the political fence and we get along fine. For the most part, we simply don't discuss politics. On the other hand, I had one friend who decided she couldn't speak to me any more because I didn't share her opinions. I'm pretty sure that wasn't a real friend, and I know I wouldn't want to start writing for someone who would "dump me" when they found out that I didn't share their views.

The big question for you: Do you want to work with real estate clients who would dump you if they somehow learned that you didn't share their views?

There's a time and place for everything!  The challenge is knowing what's appropriate and when.

Hi Valerie!

If you do decide to voice your opinion you just have to be prepared for the results. If someone finds you that shares your same belief on something you may very well gain a client. This would have a very positive affect. But, on the other hand if someone does not share your view on something you could loose a client. You just have to ask yourself is it worth it. There is no right or wrong answer. www.nadiajoneskirkman.com

I think there is a HUGE difference between sticking to your beliefs and shoving them down somebody else's throat. In this country we all have a right to believe as we want our religion and political views.

Until the Internet we didn't go around with a bull horn announcing what we feel. Placing opinions in blogs and facebook can be interpreted and taken internally by someone that reads it as a personal stab at who they are. No one should have to stifle who they are but also I can't stand it when bloggers get so angry and post their opinions as if they should be mind.

Stick to your beliefs and don't lie when asked but before the Internet I didn't feel I needed to walk down the street shouting "I'm a Christian heterosexual married white Anglo Saxon who leans right and everyone else should be the same way."! Sometimes FB & Blogs read like that.

I keep politics and religion out of real estate business. But then again as I preach that is my opinion and to each his own.

Valerie, I have been self employed in another industry for 10 years and although I am careful about what I say to clients, when I feel at ease and let something go even just a little, I can tell by the looks I get if the client thought it was okay. 

There is a consulting company that I learned about thru Active Rain and when I found out their religious views (how they named their company) I decided not to do business with them any longer.

So people do make decisions on things like that.  I think there is a way to let people know that you have values and ethics without getting preachee about religious and political views.

Response #2 for me. I have read a few of the responses and Realtors are WAY to cautious with Facebook. Of course you need to paint a picture of yourself that is a responsible one but that doesn't mean you cant have your own beliefs or opinions. Tammy Fullriede (Bale Realty) said it best "Be who you are!" that's what people really care about.

  Being edgy, controversial or opinionated is not necessarily a bad thing on Facebook. Be strategic.

245 comments thus far!! You seemed to really hit a nerve with your post. Let me make it 246. You are in the business to sell a house to someone looking to buy a house. Their priorities in a house are not your priorities and they are different then your priorities in a house. I believe that you should keep your relationship with them as professional as possible. Your views on politics and issues should not be a factor nor should they be annonced to your client.

Perhaps after the deal is done then maybe you can disclose your beliefs, but you should remail silent.

For me, it comes down to whether I want to continue talking about the issue or not.  If I put it out there, it's because I want to talk about it more.  If I don't want to "go there", I won't put it out.

I'm rabid about making choices that are best for the kids, and will put that out there to everyone.  If you don't agree, I really would rather not work with you, and I'm not afraid to alienate you.  But if it's over a political issue, I usually see both sides, and really don't want to get into a ringtailed discussion about it.  So I leave that alone.

My first year as a REALTOR was spent trying to be neutral on most everything.  I didn't make a dime.  So, now I'm saying what I want, when I want, whether it's politically correct or not.  Some things are worth fighting for, and my Freedom of Speech is one of them. 

My blog mixes Feng Shui, Politics, Constitutional Law, Personal Opinions and Real Estate...as well as some fun stuff tossed in.  I like it that way.  I've found that I do not want to do business with people who do not know where I stand on the serious issues of today.  And I have to follow my conscience and "tell it like it is".  So I'm a lot happier.  I may not change the world, but they're going to know where I stand.

www.monicahess.com

Be fair, reasonable and present comments/questions about each side of the issue.  Above all be you and people will respect you for it!

My advice, for what its worth.  Keep your business life business and your personal life personal.

Facebook accounts are free right?  Make two, a professional one and a personal one.  Set the privacy settings on low for the business one and make sure they are set on high for the personal one.  Speak your mind on the personal one and keep it straight business talk on the other.

Politics and Religion should always be kept out of your business life.  They are topics that spark an emotional instead of rational response and you never know how someone might react to the most simple statement. 

Valerie, how about having a facebook page just for real estate and then have a personal FB page?

You could call your R.E. FB page Valerie's Spokane Real Estate or something to that effect. You would then just post your listings and useful R.E. information BUT keep it strictly to Real Estate.

Being politically minded as I am and a believer I have spoken with several business people in my town and asked why they don't come to town meetings or get involved in the political process. They all answer in the same manner. If they get involved no matter what the subject is they will anger 50% of their customers. It is an unfirtunate thing that humans are so addle minded that they can't seem to allow business people to particpate without fear of loss of  business. I'll give you an example. We had a selectman whose wife owned a candy store in town. The selectman was against an initiative to raise our taxes because the proper analysis and cuts had not taken place within that particular department of our town. Well, that raised quite a ruckus and the the initiative lost by 17 votes. After the election his wife's candy store business suffered a 60% drop. They wound up having to close the store.

So you have a choice.

Doug

The idea of using two different FB accounts - one a Fan page and one personal is great -- however, as comment 213  noted, if the clients are really into making sure they like you for all of who you are, they are going to find both of those accounts.  Though you can limit what they may be able to see, they may still find out enough to determine they want or don't want to deal with you.

For me this gets to be very interesting -- as I am running for office, and am an ordained minister preaching to a small parish on weekends.  Now, as a loan officer -- I think I am batting 3 for 3 -- if I am to censor things people don't want to talk about - I wouldn't have much to say in person or on social networks.

You have to let who you are shine through - to give your potential clients enough to know you ARE the ONE they want to work with for your clear, professional approach, backed by personal ethics.

Valerie-

I agree that derisive, offensive and extreme comments do not belong on Facebook BUT to stand up for who you are in an authentic and totally honest way will be respected by 99% of the people. The other 1% are probably so impossible to deal with, you would not want them for your clients.

Being wishy-washy is perceived as fake and unauthentic, and I would rather be viewed as independent minded and principaled than on the fence about everything. You may lose a few, but you will gain a whole lot more.

You can not please everybody so target the people that you think will be the best fit for your style. Trying to be all things for everybody is not possible and people will soon discover you are a big fraud and have nothing to do with you!!!

You can not please everybody so target the people that you think will be the best fit for your style. Trying to be all things for everybody is not possible and people will soon discover you are a big fraud and have nothing to do with you!!!

You can not please everybody so target the people that you think will be the best fit for your style. Trying to be all things for everybody is not possible and people will soon discover you are a big fraud and have nothing to do with you!!!

Valarie:

Doesn't Ones beliefs define who they really are? I post a scripture each day, because that is part of who I am yet I don't beat anyone over the head or put down an atheist when they try to make a point.  In other words I post something I believe to be positive, uplifting and true based on my beliefs. I don't try to offer opinions but rather just provide a forum where other may if they want to.

This approach creates sysnergy among the 1500 folks who are on my Facebook page. Most probably think I am a Christian which is fine because I am yet no one sees me as an extremist or as a person who is disrespectful to others because of their beliefs. I just post something scriptual or positive and then let the followers decide what to do with it.

A lot of comments on this one!  I haven't read through them all so forgive me if someone else has already given this piece of advice but here's what I do.  Two separate Facebook accounts - one for business where I declare that I am a Realtor and give the necessary details in my profile etc. and a complete separate Facebook account for myself as ME!  I do have pretty much the same contacts on each but my "Realtor" Facebook is for networking, promotion, etc. and I keep what I say totally within our business confines, so to speak.  On my personal Facebook, I say pretty much whatever the heck I want - there is no mention of my occupation on this account - it's purely for talking to my friends and acquaintances about everything and anything (other than real estate).

I can't wait to read all of these comments.  I think the older I get...the more I'd rather work for clients that live somewhere on the same planet I do.  My beliefs are more important than my business, and shouldn't they be?  However I do tend to hold my tongue in social media more often than not.

I'm still wondering why it seems most people who take a strong stand on this believe that if you do not announce your beliefs up front, include them in your RE blog, and so on, that you are not being "authentic" or "real." In fact, some of these comments tend to imply that people who don't do this are somehow less real, less honest, and less authentic.

Sure, I'd pick up SOME business if I regularly discussed my politics online, where my RE readers can see my comments. And I would surely lose clients as well, who disagreed strongly.

I used to frequent a business which decorated its walls with religious plaques and kept a radio tuned to Rush Limbaugh on at a good volume at the customer service desk. This company went from the biggest in its field in town to out of business within a couple of years, and this happened years ago--long before all the economic changes we have gone through. I tend to think that blasting incoming business with personal and political opinions didn't help any and probably hurt.

I'm every bit as real and authentic as the next person who makes everyone aware of their beliefs (whether we need to know them or not)...I just don't see the point of alienating perfectly fine clients who might not agree. Doesn't mean I lie, or I am fake, any more than not announcing my bank balance or investment status. It doesn't keep me from working for my causes, attending my meetings, and supporting my issues with donations.

I notice that most of the people who have posted on the side of making their viewpoints public, have not actually done so in their posts on the subject. I wonder why that is? Do you suppose it could be...that they somehow "get it" about it not being germane (mostly) to buying and selling real estate?

I think it IS important that we share some of ourselves with our clients, and with the public.  Just how much you share obviously depends on your mind-set.  In your case, with your fears about it, I suggest that you simply take some small steps, and see just how you feel about it.

Oh my goodness, Valerie.  You have so susinctly said what has been bothering me since I thought about an article for my newsletter.  I may offend some people, but do I care?  Well, not really, "do I care."  I do care.  I don't want to offend anyone!!  I think I'm leaning toward putting the article in the newsletter because I am so passionate about it and because it is something truly deserves attention.

Am I a chicken if I don't put it in?  Am I taking too big of risk if I do put it in?  Like you, I don't want to "disappear."  You've helped me make up my mind.  Thank you!!!

Great discussion! Personally, I'm somewhere in the middle. I try not to argue in social media or push about extreme political topics and whatnot, but at the same time I am not afraid to give my opinion. For instance let's say for instance if you are strongly against gay marriage. If that were the case, you probably don't want to post something like "Don't let those fags get married!!" on your twitter or faceboo. I'm sure how you can see that would be bad. On the other hand, does this mean that your facebook page can't list your religous view as "Christian" or "Follower of Christ" or something like that? I think that's totally acceptable. I, personally, am a christian and I have worked with athiests, mormons, budists, etc and when it all comes down to it, we're not discussing religion, we're discussing homes.

That said, if your stance you wish to take is generally an unpopular one, you may want to think twice about it. For instance, you may not want to advertise your strong belief in increasing classroom sizes or increasing taxes, your KKK membership meeting, or your invites to your radicalist muslim combat training sessions.

But I am a strong believer that if you stand for something, yeah you might offend someone who may never have worked with you anyway but in the process you might grab the attention of 5 other people who might relate with you and end up working with you because they agree with those beliefs.

Great discussion! Personally, I'm somewhere in the middle. I try not to argue in social media or push about extreme political topics and whatnot, but at the same time I am not afraid to give my opinion. For instance let's say for instance if you are strongly against gay marriage. If that were the case, you probably don't want to post something like "Don't let those fags get married!!" on your twitter or faceboo. I'm sure how you can see that would be bad. On the other hand, does this mean that your facebook page can't list your religous view as "Christian" or "Follower of Christ" or something like that? I think that's totally acceptable. I, personally, am a christian and I have worked with athiests, mormons, budists, etc and when it all comes down to it, we're not discussing religion, we're discussing homes.

That said, if your stance you wish to take is generally an unpopular one, you may want to think twice about it. For instance, you may not want to advertise your strong belief in increasing classroom sizes or increasing taxes, your KKK membership meeting, or your invites to your radicalist muslim combat training sessions.

But I am a strong believer that if you stand for something, yeah you might offend someone who may never have worked with you anyway but in the process you might grab the attention of 5 other people who might relate with you and end up working with you because they agree with those beliefs.

I prefer to work with people that have the same opinion as mine and I assume that others are the same.  I allow my beliefs both political and religious be known but definately not in a attacking or controversial way.  It is usually sprinkled not ladled out in a conversation, on the internet etc.  After all I am trying to attract people I WANT TO WORK WITH and would want to work with me.

If someone does not agree with me that is fine.  It does create some very good conversation from house to house and it gives me an insight into their head which always helps me in their quest.

Valerie:  I am a realtor, a pastor, a teacher, an optimist, a musician and many other things in life.  I try to find ways to share what I have in common with other to make a connect.  I don't push a point but I don't hide either.  It's never lost me a client that I know of.  Don't be afraid to be yourself.  That's what sells.

I think you have to be yourself, in person and on Facebook.  Too bland is no fun!

You should always be yourself.  Trying to keep yourself whitewashed is like telling a "white lie."  In my opinion of course!

Maureen - I was told I shouldn't . . .not I couldn't . . .let you know if it happens!

Bill - Honesty is always a good philosophy

Beth - The split approach might work

Steve - May not be plenty to go around right now . . .but optimistic there will be in the future!

Betty - Love your confidence!

I think my comment (#4) may have been misunderstood, from reading others' comments after mine.  I am myself on AR and facebook, twitter, and LinkedIn.  I am not pretending to have opinions that I do not hold. What I avoid doing is discussing those touchy issues that can create strong emotions.  I don't pick fights on line. 

There have lately been some highly emotional debates about political issues, some of which can turn ugly quickly.  I don't participate, no matter how I feel.  If I know you personally and you ask how I feel, I may discuss it, but not through social media with strangers.

I think you have to be yourself.   If you care passionately about an issue, and would display your opinion even if it may cost you business, then I think you show your passion.

If on the other hand, you can pretty much do business with any one, keeping the issues and distractions impersonal, then I think you should be more diplomatic.

If you read about yourself and it makes you wonder....then maybe you went to far. 

Good luck with what ever you decide.

Randy

If you choose to have passionate causes ....know that wearing them face forward on the internet will have whatever consequences people who may have opposite passions choose to impose...it's a risk you choose to take.

Valerie, I like to be myself and if my clients get offended by my beliefs then I guess it is not meant for me to be in any sort of relationship with them.  For the most part, I am myself and within reason I feel that I don't have to hide my real self from my clients, and I have never been let down once.  If a client has an issue with your faith, then maybe they aren't the right clients for you.  I have 'fired' a few clients in my day because I felt we would not get along--in the long run, I have been happier and feel that they would have been better off as well.  I refuse to allow any career to dictate how I can live, and real estate is especially intimidating at times, when you go to those ethics classes, etc and listen to everyone hem and haw and bug out their eyes at something you say that is truthful, yet a bit 'non-politically' correct.  I am not going to be 'politically correct' at the expense of lying about how I feel when it comes to truth.  If that means my license, they can have it and shove it where the sun doesn't shine--I for one don't make that much $$$ to put up with that nonsense.

I wonder how long it would take to read all these comments.  I live in an area where I am the opposite of the 90% mayority.  I let people know where I stand, but don't discuss any controversial subjects.  Most of my friends are also on the opposite political spectrum, and to keep our great friendships we avoid these type of discussions.  I do the same with my clients.

I wonder how long it would take to read all these comments.  I live in an area where I am the opposite of the 90% mayority.  I let people know where I stand, but don't discuss any controversial subjects.  Most of my friends are also on the opposite political spectrum, and to keep our great friendships we avoid these type of discussions.  I do the same with my clients.

It's too bad that nobody has an opinion on this. I have pretty much been a fence sitter on most of this type of issue as far as my social interaction goes. I feel it is important to urge people to be politically active, get out and vote. Be civic-ally minded and to let your opinion be known. Help your neighbor and build your neighborhood. I have strong political opinions, I believe strongly in my religion and I am very active in my church. I am very careful not to push my beliefs on others even though I love to share my views I choose to do it privately. 

You have to be careful when in the public eye and that is totally FB

Exactly what Bob said!  I think it's all about tact and respect! I have no problem standing up for what I believe, but I am careful to consider other's positions as well.

Great question!

You have a business life and a personal life.  The only clients that are privy to both are the old clients whom have used me as their Realtor many times over the years.  I would never put anything on my Facebook page except that my views are my own, and they are. 

A BIG THANKS TO ALL!

O.K. It is time for me to apologize. I was really excited to get my first featured post, but I just CAN'T acknowledge every one of these comments individually!  I am going cross-eyed and my head is about to roll off my neck!  I did want to thank each and every one of you for joining in this conversation.  I have read and enjoyed every single comment.  Some of you made me laugh . . . Anne #162 . . .Suzy Pantyhose?!  I know her!  Lou #240 . . . wow! lol  Others let me know that they are in the same boat  . . . Denver Realtor#166 and Diane#264 . . .both of you must let me know how that goes!  ALL of you provided me with food for thought and, as a result, I feel much more confident in making the decision that is right for me! Thanks again for taking the time to comment!

Trainers have always said we should avoid religion and politics.  Now we are approaching the day we can discuss neither religion or politics. 

I say PC will be the death of this country, and I refuse, as do many of my clients and friends, to participate.  If that alienates some people so be it.  Maybe they will keep on moving to MambyPamby land and find some self confidence!!

Take the stand. If it's for a good cause how could anyone not want to do business with you and if they don't the heck with them.

I expect my clients to value my professional skills and not to evaluate my politics or religion or whether I eat red meat or do/don't support same-sex marriage or the death penalty. We can have intelligent conversations without foisting our beliefs on our clients or bending to meet theirs.

You, of course, are free to do as you choose.

your politics are part of who  you are.  most people have no philosophical basis for their life and live an unexamined one.  i have many friends who are so far away from my Libertarian politics that its a wonder they can even stand to talk to me, but the reality is that we like each other as people and the politics are a side issue. 

religion is very different,  certain of my friends are very much into proselytizing their brand of whatever and it has come between us. 

in the many years i have been dealing in  the trade i have had few instances where i was hampered by my stances on anything and as long as someone can justify  theirs i am all ears.

all  that said...Facebook is for your friends and family...not your clients.

Valerie~That is one thing I love about AR.  We can be ourselves and let people know where we stand on issues without fear of ridicule unless we get really far out with our beliefs and statements.

Hi Valerie,

That topic came up today at a conference. I like having intelligent conversations about politics and causes I am passionate about. In this age of social media I think we are all finding our tribes--people that respect our expertise and our outlooks and how we convey those. Some people will click with your views and others won't. If politics or religion is such a strong part of who you are you shouldn't have to stifle it. We have hidden behind the no politics/no religion rule for so long that I think there is a silent wall of intolerance, isolation and/or judgement when there should be transparency and open dialogue. With an open discussion we can invite more ideas. more relating, more cooperation and more problem-solving...kindof exactly what our government needs more of in policy-making and diplomacy.

Your views will draw your tribe to you. If potential clients are offended by something you feel strongly about then maybe there is someone out there better for them to work with while people who are attracted to your views will be drawn to you. Given all that I think we need to be somewhat discerning as to how far to go on a public platform or with a new client and that can be done by ascertaining their interest level and engagement.Be sure your tone or communication isn't condescending or hostile.

Keep blogging Valerie and show your authentic self! Always be informed as you inform and stay open to the dynamics of changing YOUR mind not others. That is how we evolve and become better human beings.

Best of luck to you!

Well Kiddo, you just bit off a big one with a feature. It's now more important than ever to acknowledge those who have acknowledged you. Even if you have to set aside a few hours. It will be worth it in the long run.

Scott - I think too many interpret being PC as not expressing any opinions!  Sad day for democracy!

Lou - Take a stand . . .love the idea!

John - do you fight for any causes in a public venue?

Michael -  Sometimes I think FB is taking on a life of its own!

Sybil - I have been somewhat surprised at how civil the people on AR tend to be . . . so unlike many venues these days!

Nathan - It is important to stand up for things you believe in . . . otherwise, how will the world get better?

Karen - Well said!  I think the key is "intelligent" conversations rather than name calling and blaming!  

John/Janis - Lesson learned :) . . .my problem is it takes me forever, because I'm not one who can just say "good point" in 20 different ways! lol  I really wish there was a way to comment on the comment rather than scrolling up and down.  Or am I missing something?

Fabulous post and subsequent discussion!

My broker always told me to be true to who you are and the clientele will follow. I am large-and-in-charge, in your face obnoxious, subtle as a Mack truck and any other cliched descriptor for someone with a lack of a "mute" button. My facebook page is merely a reflection of that. I haven't been in this long enough to speak sagely, but the folks I'm attracting like that about me (and are usually similarly missing that "mute" button). 

Can we/do we WANT to appeal to everyone? 

Offensive, no way! But YOU? You bet!

Happy birthday!

Jay - Now that you mention it . . .can't imagine ANYONE who would appeal to everyone!  

Joshua - Thanks!!

If a client is ranting on (ranting it is these days and we all know what and why) i just smile and say nothing. If they say to e what do you think Trace? i say "I like you too much to talk about politics and/or religion, these two subjects are the course of wars on and off a field,"

It works for me so far. because they get it, understand.

I can totally relate, Valerie. I am somewhat cautious about this, especially after viewing client's or potential client's posts on controversial subjects that I do not agree on. Even if you did, there is no guarantee they will be loyal to you. Loyalty seems to be rare these days. The old saying holds true; 'You can please some of the people some of the time...'

Valerie, I don't think you are fading. My business is real estate and I help people buy and sell homes, regardless of beliefs, colour, nationality, likes sports, dislikes sports, sleeps in, wakes' up early, it does not matter!

If however, they are not motivated, not pre-qualified or just not nice people, then my views are prevalent!

Good subject you have covered.

Ty

I beg to differ with many - We are "just Realtors" and I am usually willing to work with Clients with beliefs different than mine.   After all, when did it become imperative or even normal to inject our personal value systems into a business transaction. I never ask my insurange agent for his political or religious affiliation before taking out a polcy.  However, in the event, I found my beliefs so far apart from a Client's as to make it impossible to service them well, I would find a way to beg off or refer them to another Realtor.  

I would no more express my personal beliefs on a page available to the public than take out an ad in a local paper expressing those beliefs.  I'm very free with what I think and believe in an appropriate setting and that is not, to me, a site where I have a public profile. 

Be true to yourself and your beliefs. 

We live in America, and we should be able to express ourselves freely, as long as we don't hurt others.  With that freedom of expression, we also give others the same freedom and right to express themselves.

Unfortunately, it is a sad day when we start to feel that we do not have the freedom to express our views living here in the land of the free.

Valerie,

Nice Post! I am kinda on the fence about that as well. It includes everything from religious beliefs, sports teams, and local groups.

Excellent thought and post. I am by no means an activist and yet I believe in being very involved politically. I think Realtors have a rare opportunity to see the results of government policies and how they effect the people we work with every day. I do post many of my thoughts on facebook. I would say my business has actually picked up. If I've offended someone, more often than not I actually gained the respect of 2 others.

I think we are in the mess we are in because too many people have remained silent. Get involved, be willing to make a stand based on information and principals. If more start doing that than maybe our government will start being "of the people, by the people, for the people" again!!

Tracey - Discussing politics with a client during business would not be something I would be likely to do either!

Lisa - And sometimes I think we can please some of the people none of the time! :)

Ty - I, too, would deal with almost any client (even I have limits!) but I am still naive enough to attempt to motivate the ones who tend to drag their feet (had lots of teenagers in my life :)!

Beverly - I am willing to work with clients whose beliefs are different than mine . . . .I would hope they feel the same!  People from all walks of life get out there, express their views, protest injustices and even run for political office . . .and they seem to do well enough in business.  Why would it be different for realtors?

Joyce - I agree that we need to cherish and defend our right of free speech!

Damon - Actually, when I wrote this post, I did think of some issues that were actually neither political or religious and even wondered about some of those!  By the way . . .my 3 year old granddaughter just pointed at your picture and said she LIKES you!  lol

Matt - I like your way of thinking!  Unless more people get involved in truly working to make this country better, rather than just ranting from the right or the left, nothing will ever get better!  Realtors do have an opportunity to communicate with a diverse group of people and see how policies effect so many segments of our population!

Great post. I go with being yourself.  I don't have time to join all the events, causes, etc.  Looks like this blog could be taking a lot of time also.

Valerie,

Apparently, some people have lost sight of the question.

The question you posed is, "Should we whitewash ourselves because we are Realtors®?"

The long answer is in Comment #219.

The short answer is NO!!!

Some of the commenters seem to think that you are asking whether you should try to convert someone from their beliefs.

Are they afraid of discussion or conversion?

Or are they afraid of the truth?

Be yourself, your beliefs are your core, it's who you are.  If someone doesn't like who you are then they shouldn't do business with you. 

I, for instance, am not a woman.  Someone wanting to work with a woman would not want to work with me.

I am also a Christian.  I have worked with people of many beliefs and they know who I am and I know who they are.

I'm sure that there have been people who have discriminated against me because I am a man, because I am a Christian, because I am a Republican, and in my younger years in this business because I was in my 20's.  That is their problem for being closed minded and it is their right to make that decision.

Thankfully, the majority of people in this country have enough intelligence that they are not afraid of being different from someone else and feel free to be themselves and express themselves openly without the fear of persecution or discrimination of others.

Our Freedom was fought for and WON!

Cherish it and thank our Veterans!!!

Lucky :) 

How did everyone handle all their personal opinions, beliefs, and causes before Facebook? Did you take out an ad in the local newspaper listingall the charities that you contribute to? Your political beliefs? Your religion? I think not. These things were discussed with the appropriate people at the appropriate times. And that's that. Why, now, has it become so important to express every feeling and belief? Furthermore, why does anyone feel "less of a person" because they DON'T post messages about all of their favorite charities? I belong to several groups, volunteer, and give money and time to several charities, but have never felt compelled to "like" all of these charities on Facebook. Getting involved in your free time is what's important. Not how many causes you have listed on your page.

Please don't feel "Whitewashed" because you are not proclaiming to the world every thought, belief and cause that you admire. Let your actions speak for themselves.  And keep your Facebook page strictly business.

Just my 2 cents....

Valerie ... Your post is good and valuable, because we as REALTORs and business people are watched and listened to by others.

I agree with a prior comment that home seller/buyers mostly want somebody who can sell their home and/or help buy a home at the best price.  They probably don't want to hear about our political beliefs.

On the other hand, it's important for us to reveal the truth about who we are, including the causes that we believe in.  As business people, it's better to use off work hours and platforms for support about political issues, which is indeed the American way.  However, it's OK and probably a good thing for us to reveal our religious beliefs as long as that doesn't become argument or detract from focus of the business relationship.

I'm still not getting why it is so important or desirable to discuss our religious, political, or social beliefs with people we do business with. It doesn't make me any less sincere in my beliefs, or less able to support my causes, if I simply do not bring them into my business relationships.

If a client happens to see my name on the local Humane Society website as a contributor and mentions it to me, fine. Ditto any other accidental, incidental "discovery" on either side. But why bring it in when it's not already present? If your views are diametrically opposed to your client's, it might cause some uncomfortable situations...or maybe not. But why take the risk?

Just be a great agent and representative for your clients, not their new best friend or comrade in political views or religious associate.

Lucky - I appreciate that you are totally unafraid to be upfront about who you are!  I think doing so  is great as a client knows exactly who they are dealing with.  Political involvement is not just a right in a democracy . . .it is an obligation! I agree with you . . .many of the comments are eluding the original question!  I never try to persuade clients to accept my beliefs!

Palma - This is not the world before Facebook . . .and this is not the good ole days!  Social networking is here to stay.  In the "old days" we protested . . .yes, I am a child of the 60's!  We wrote letters to newspapers, boycotted businesses, walked the street, campaigned for causes . . .  whatever it took to make changes!  Now, when anyone is looking to fight or support something, forming a group on Facebook is a logical starting point!  Sometimes enough "likes" and intelligent comments DO make a senator or other elected official take notice! 

Harrison - I agree that politics, religion and causes need to be separated from the time we are actually working with clients!

Sonsie -My question was about activity on Facebook (or other social media) where I am generally discussing my beliefs with friends and like-minded citizens, not clients.  If clients do see that, they are either searching for information on me or it was accidental!

Mark and Janelle - Being myself sounds like a good idea . . . if it doesn't work, it will just mean more business for everyone else!  lol And yes . . .this is very time-consuming! :)

Wow! This blog is a HIT. Congratulations to you on the Gold Star and all the comments. I understand where you are coming from. Have a great weekend. Great post.

Lanre - Thanks!!  This one did keep me busy for a while! :)

Seems your question is a bit rhetorical.  If you're a child of the '60's, then you can easily see what your broker wants you to do is sell your soul for sake of $$$$$.

Or to answer this in TLA's:

PC for the sake of CYA and $$$ is BS.  One of our country's core founding principles is freedom of the individual.  Freedom OF religion, not FROM it, Freedom of speech, not from it, Freedom of association (this works both ways, some may choose not to do business with us because of our expressed beliefs/positions, or we may choose not to serve someone because of the same). Freedom to the pursuit of life, liberty and happiness.  If you choose being a Realtor as part of your pursuits, you're not only entitled, your PROTECTED!  Regardless of your expressed opinions. And you also have the freedom to choose to abide by the wishes and direction of your brokerage. 

Throw out the PC, but incorporate courtesy, common sense and respect in all your dealings.  Something the political landscape in this country is desparately in need of.

Point is, its your call.  Don't fade away, be full of life and color.  You'll be more interesting and engaging to prospects and clients.  You can't please everyone.  And find comfort in the fact that some just wont like you, no matter what path  you choose.

have one FB persona just for your personal relationships and do what you want. have one for your biz and just don't go crazy. that's one way to handle it.

i'm myself on line, i just don't show all of myself all the time.

Mike - Courtesy and common sense do go a long way!  Thanks for reminding me of the freedoms I enjoy!

Bev - Do you refuse clients who ask to befriend you on your personal page?